Cyber-shot T7 presents the 'Slim Groove'

Sony Gulf invites all consumers to mark their dairies on Friday, May 6th for the grand launch of the newest and slimmest member to the Sony Cyber-shot family, the Cyber-shot DSC-T7.

United Arab Emirates: Monday, April 25 - 2005 at 13:16
PRESS RELEASE

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The 'Slim Groove', as the event is aptly named, will start at 9:00 pm at the latest hot-spot of Dubai, the Peppermint Lounge at the Fairmont Hotel.

'This year will see a slew of exciting new products from the Sony stable and the Cyber-shot DSC-T7 is just one of these products', comments Mr. Masaru Tamagawa, the managing director of Sony Gulf FZE. 'This camera is absolutely bursting with great picture quality and style and is definitely a must have camera for the fashion forward crowd'.

Through Sony's distinctive miniaturization and high-density packaging technology, the camera incorporates virtually all the benefits of other T series models despite its amazing thinness. It features 5.1 effective mega pixel resolution and an enhanced power management system for extended shooting time. Folded within the sleek body also lies a Carl Zeiss® Vario-Tessar® lens with 3x Optical Zoom.

To get the better picture on this sleek wonder from Sony be sure to join the Sony Gulf family at the Peppermint Lounge at the Fairmount Hotel on Friday, 6th May 2005.

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About Sony Gulf FZE

Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners, branch office and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan, Lebanon, Kenya and a branch office in Morocco along with a multiple of service centres reinforce Sony's presence in key markets in the region.

For media inquiries, please contact:

Neil D'Sylva
Sony Gulf FZE
Tel: (971)-4-8815488
Fax: (971)-4-8817808

Rana Mouawad
Promoseven Weber Shandwick
Tel: +971 4 321 00 77
Fax: +971 4 321 17 11

Posted by Anne-Birte Stensgaard, Senior News Editor
Monday, April 25 - 2005 at 13:16 UAE local time (GMT+4)

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