Toshiba signs 'power retailer' at GITEX Saudi Arabia

ALJ Electronic's well known and popular UIS (United Instalment Scheme) finance option makes high quality notebook computers more affordable to small and medium businesses, education and healthcare institutions and individuals. The company already distributes Toshiba's range of home and consumer electronics products.

ALJ Electronics has 21 retail showrooms spread across the length and breadth of the Kingdom to ensure that buyers of Toshiba products get the support they need, covering major cities and the smaller towns.

"Saudi Arabia is a very enthusiastic adopter of new technology, and the growth of Internet usage and mobile computing in the Kingdom is at unprecedented levels. We are delighted to have sealed this deal with ALJ Electronics at GITEX in Riyadh, as the company's reputation for quality and service will give Saudi consumers and small business owners a premium new source for notebook computing technology," said Santosh Varghese, Toshiba's Regional Sales and Marketing Manager.

"This agreement with Toshiba is strategically very important to ALJ Electronics as we see the increasing use of technology in the home and business. Consumer electronics and information technology are merging. Computers and the Internet have become part of our lifestyle, part of our work and a major part of our entertainment. Toshiba's notebook computer products extends our range to give our customers a one-stop shop for everything they need to make their homes and businesses a great place to live and work in," said Mr Venkat, Director of ALJ Electronics.

"Our UIS instalment scheme is a key part of our value offering," explains Naeemulla Khan, product manager for Toshiba laptops at ALJ Electronics. "It allows customers to afford the best value and feature set that meets their needs, rather than having to compromise on power or quality because they don't have the budget available upfront."

Toshiba will continue to be exclusively distributed in the Kingdom by Jarir Bookstore in the retail and SMB segment and Arabian Business Machines, part of the Olayan Group, which focuses on mid-sized businesses and the larger corporate accounts.

Toshiba has had spectacular year on year growth in the Kingdom, growing its business volume between 2003 and 2004 by 63%. Over the next years Toshiba is increasing its focus on the small/medium business segment, which is collectively becoming a powerhouse of the Saudi economy, driving growth and employment in the Kingdom.