The Himalaya Drug Company launches first-of-its-kind herbal baby care products in Oman

Himalaya's herbal-based products have been specially formulated to meet the growing requirement for delicate baby care products that help to preserve gentleness of baby skin.

Himalaya baby care products will be rolled into the Oman market through its distributor, the renowned Muscat Pharmacy and will be available in leading pharmacies and supermarkets.

Upbeat about the launch of the baby care products, Mr. Shailendra Malhotra, Chief Operating Officer, The Himalaya Drug Company LLC said that the launch of the new baby care range in Oman is aimed at satisfying the growing consumer demand of gentle baby care products that have no side effects.

Said Mr. Malhotra, "After successfully consolidating our skin and hair care brands in the region over the last five years, we conducted an exhaustive market research that indicated the need for baby products that are herbal in nature. The launch of Himalaya baby care range with natural ingredients such as olives and almonds will fill the void in the market for baby products that are mild, effective and free of side effects."

"We have invested a great deal on research and development to create a range of baby care products that blends 75 years of Himalaya's rich herbal heritage with modern technology. Extensive dermal safety studies and clinical trials have been conducted to ensure that the products are not only safe and effective but also extremely mild on the baby skin," he added.

The exclusive herbal range consists of moisturizing baby soap, baby powder, baby lotion, nourishing baby oil, baby cream, gentle baby shampoo and diaper rash cream and is aimed at babies and children under the age of 6 years.

Speaking on the growing demand for herbal products, Mr. Malhotra further said, "Globally there is a shift in preference towards herbal-based healthcare products, primarily because they are free of any side effects. Increasing awareness about the harmful effects of long term usage of chemicals has made the consumer more inclined towards herbal care. Combining the best of herbal ingredients with the latest technology in scientific research, our stringent quality standards have led over 200,000 doctors worldwide to endorse our products. In Oman, Muscat Pharmacy has been distributing our products over the last 25 years and our baby care range would be the latest addition to that portfolio."

Muscat Pharmacy is one of the oldest Pharmacies in Oman. It also has the unique distinction of being one of the largest Pharmacies in the Gulf. Started in 1968 with a Pharmacy at Muscat, it has grown to be a Company with 56 retail outlets. It is the only Pharmacy, which has 33 Pharmacies in the interiors of the city. This reflects the commitment of the Company in bringing healthcare closer to the people of Oman.

Said Mr. Dilip Mehta, General Manager, Muscat Pharmacy, "We are extremely excited about our association with The Himalaya Drug Company, one of the most reputed herbal care products giant. We are proud to bring into Oman their latest offering, the baby care range, which is aimed at satisfying the growing consumer demand of gentle products that have no side effects. The Himalaya Baby care range is suitably launched in the region where parents are increasingly complaining of skin disorders among children given the extreme climatic conditions of the Middle East. The new Himalaya Herbal Baby Care Range should prove to be a panacea to this problem."

This first-of-its-kind herbal baby care range offers gentle care and protection through the use of almonds and olives, ingredients that are synonymous to skin care. Almond oil is an excellent emollient rich in Vitamin D, it is easily absorbed by the skin and is great for nourishing it. Olive oil, known for centuries as a healing oil, is rich in Vitamin E and moisturizes, soothes and softens the skin. Both Almond and Olive oils nourish the delicate baby skin and help maintain its delicate moisture balance.

Besides Oman, the products have been launched in UAE and will be available to all consumers of GCC countries by May. The expansion plans of the company will then trace the entire Middle East including Levant region, Iran and Yemen.