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Damas unveils Bersani Collection

  • United Arab Emirates: Wednesday, April 27 - 2005 at 10:20
  • PRESS RELEASE

Damas, the internationally renowned jeweler which houses some of the most unique and spectacular jewellery and watches, proudly introduces the Bersani Collection - contemporary and stylish Italian gold jewellery.

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  • The jewellery that defines modern elegance and does take you to a different level of imagination
    The jewellery that defines modern elegance and does take you to a different level of imagination
The collection brings together gold and craftsmanship in one magnificent creation that spells class.

"Damas always believes that excellent design and high quality craftsmanship are the keys to creating brand name jewellery such as Bersani where customers will love to own and wear," says Mr. Tawhid Abdullah, Managing Director of Damas. "Bersani collection promises innovation, quality and exclusivity in their breathtaking deisgns," adds Mr. Abdullah.

Using 18 karat gold, Bersani produces a distinctive range of swirling bracelets, supple necklaces, magnificent rings, unique pendants and beautiful earrings. Most of the pieces are hand-made and contain the prestigious Bersani logo. Every piece of Bersani jewellery is created with the greatest attention to detail providing the perfect combination of design and workmanship.

It's been said that the mark of a truly talented jewellery designer is the ability to create many different collections, and that is what Salvatore Bersani has done. In less than 25 years, Bersani's brand signature has become recognized for two entirely different categories of fine jewellery.

After an overwhelming response from the public making him a distinguished jewellery designer, he turned his hand into creating the women's jewellery as well. His collections are always focused on unique design and attention to detail. With his great success, Salvatore Bersani still looks ahead with the same enthusiasm and will to create more jewellery with exquisite designs that has always brought him recognition.

All Bersani products are designed, manufactured and quality inspected by its founder's own eyes and standards. Each piece is identified by the Bersani logo. Bersani's recognized designs are available in prestigious jewellery stores throughout Italy and Europe and are also being introduced in the United States. In the Middle East, the highly distinguished Italian brand is housed by Damas.
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Notes and media contacts

About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network.

The Damas retail network spans across USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon and throughout the GCC countries with over 180 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Carrera y Carrera, Pomellato, Scavia, Roberto Coin, Chimento, Fope, Laurentia, Baraka, Faberge, Chronoswiss, Parmigiani, Mercedes Benz, Chanel, Montega, Frederique Constant, Ball, Paul Jobin, etc..

The innovative in-house collections include the majestic Bridal jewellery, exclusive branded jewellery like Boudoor, Jumeirah, Farasha, Fior, Diamond Leela, Fairuz, Harmony, Dibla, Al Manthurah and Aura, Varotti and Aquamarin brands of watches and a wide range of classic and contemporary collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery designing.

For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305

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