Samsung ushers new age of home entertainment experience with launch of Plasma televisions in Middle East

Led by the PS-42D5S model, Samsung's 2005 plasma TV models, comprising the 42-inch, 50-inch and 63-inch, represent the best the market has to offer, with peerless video playback, arresting colour display and true theatre-quality size.

"As a proven leader in the flat-panel displays field, Samsung is proud to advance the technology to the next level with the new widescreen plasma televisions, offering the ultimate combinations of screen size and picture resolution," said Mr. Ashraf Sajid, Senior Manager, Sales and Marketing Manager, Samsung Gulf Electronics. "The state-of-the-art plasma TVs are the epitome of elegance and performance -true masterpieces of design and engineering for serious home entertainment connoisseurs."

The newly launched models boast a number of enhancements such as an innovative visual algorithm - world's highest 549.8 billion vibrant colors; 1500cd/m2 brightness; 10000:1 contrast ratio to provide greater brightness without comprising on contrast for real-to-life like images; a horizontal viewing angle of more than 175 degrees to provide a picture-perfect entertainment experience from anywhere in the room and theatre-quality surround sound experience guaranteed by SRS TruSurrround XT through a seamless integration of 5 speakers and a sub woofer system.

Furthermore, the new models offer versatile features such as Samsung's DNIe™ (Digital natural image engine) to achieve superior image quality, full HDTV functionality and High Definition Multimedia Interface (HDMI) to transmit 100% digital video and audio signals through just one cable without any picture loss for high-quality images.

Samsung also offer 63" and 50" versions of its Widescreen Plasma HDTVs. The two models feature high definition progressive resolution, superior color vividness, and precise video playback sure to delight A/V enthusiasts. The experience of true high definition television is heightened by an elegant, modern design that makes each set the ideal home theater centerpiece, no matter what the décor. Samsung's next generation of patented, proprietary DNIe imaging technology complete the package for an indisputable overall value.

"Samsung is capitalizing on its proven track record of success to offer a new generation of high-end, 42-inch, 50-inch and 63-inch Plasma televisions that exceed performance standards of existing plasma models in the market," Mr. Sajid concluded.