The new logo is a clean image of green laurel leaves in symmetric circular pattern next to a solid image of HBG Holdings, symbolizing one congruent growth-oriented identity supported by the solid backing of the HBG Holdings brand. As the company is in the food distribution business, the leaves add an additional symbolic dimension to the logo.
"HBG's overriding plan is to make strategic investments in exciting FMCG companies and/or brands and play an active role in building their operations and products into market leaders across the region. We feel that this strong visual image will convey our corporate philosophy of progress and profit through continuous growth." says Imtiaz Hydari, Group Chief Executive Officer of HBG Holdings.
Giving an example of the how HBG puts its corporate philosophy in action, Mr. Hydari said, "We have already taken a giant step forward in this mission with the transformation of Spinneys Jordan into one of he region's fastest-growing FMCG distribution companies since we acquired the company last summer," he adds. "Based on this initial achievement we are now looking to expand beyond Jordan's borders into Syria, Lebanon and beyond. I feel that the new HBG identity will help reinforce our reputation as partners in growth and profit.
HBG's portfolio consists of some of the region's best known names and brands including Kraft Foods; Unilever; Kellogg's; Wrigley; Heinz; Chupa Chups; Hero; California Gardens; Diamond; Sanita, Najjar Coffee and Lindt.
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HBG Holdings unveils new corporate identity
- United Arab Emirates: Thursday, April 28 - 2005 at 14:56
- PRESS RELEASE
Dubai-based consumer products group HBG Holdings has unveiled a new corporate identity to help the company focus more closely on its strategic objective of becoming a leading regional FMCG brand.
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About HBG Holdings.HBGHoldings Limited is a privately-owned, Dubai-headquartered, consumer products group, formed in 2004. Its shareholders comprise a number of leading expatriate and UAE businessmen, all of whom have extensive Middle East experience.
The company, which specializes in the fields of distribution, manufacturing and retailing across the Middle East and South Asia region (MESA), has an equity value of over US$30 million (as of April 2005). Further equity commitments will be sought over the next 24 months through current and new shareholders, in order to fund a dynamic regional expansion programme.
Headed by Imtiaz H. Hydari (Group CEO), a renowned businessman with a successful regional track record of managing conglomerates, HBG employs more than 350 people in offices in Amman, Muscat, Aqaba, Lahore, Dubai, Doha and Karachi. A large proportion of these are nationals of the countries in which the company is operating. This workforce is expected to grow rapidly in line with HBG's expansive growth policy.
The company's overriding plan is to make strategic investments in exciting FMCG companies and/or brands and play an active role in building operations or products into market leaders across the region.
Contact Details
HBG Holdings
Sheikh Zayed Road, Al Moosa Tower II,
25th Floor, Suite 2502,
P O Box 113341, Dubai, United Arab Emirates
Tel: + 971 4 3314133 Fax + 971 4 3314134;
David Baker
Four Middle East
Office 57, Building 8, Dubai Media City
P O Box 502068, Dubai, United Arab Emirates
Tel: +971 4 362 5131 (office)
Tel: +971 50 650 34359 (mobile)
web site: www.fourmiddleeast.com
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, April 28 - 2005 at 14:56 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Thu May 10 2007.
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