Kitchen & Bathrooms trade fair to show latest innovations

Based upon the impeccable credentials of its parent show in Frankfurt, the ISH brand proves to be globally respected by the entire industry, attracting major international and local interest. The Dubai edition is set to put on a spectacular display of the latest innovations in the kitchen and bathroom sector with over 150 leading manufactures occupying 3000 net sqm of space participating amid seven national pavilions including UK, Italy, Germany Hong Kong, China, Egypt and Greece.

Major players including Allmilmoe Kitchens, AMR Helmy, BMC Gulf, Baumatic, Siemens, General Electric, Gaggenau, Hera, Jacuzzi, Kohler, Miele, RAK Ceramics, Rangemaster, Teka Kuppersbusch, Victoria & Albert Baths, The Sultan Group, Villeroy & Boch and many more will all have a strong presence at ISH Kitchens & Bathrooms.

The show's design led positioning has boosted it's status amongst suppliers and buyers, providing them with the ultimate one stop shop for the latest trends and themes in the kitchen and bathroom sector. According to Christopher Hudson, Exhibitions Director for the organisers Epoc Messe Frankfurt, "ISH Kitchen & Bathroom does not just present the high-end sector with unrivalled opportunities, but also provides a great platform for all those supplying the trade with a great business opportunity. With an ever increasing number of new residential and commercial developments being announced across the region, the construction boom isn't just a shallow claim, but a hard commercial reality attracting hundreds of suppliers from around the world who see Messe Frankfurt's trade fair as a fast track to brightening their business prospects", he said.

Industry sources indicate that the present building boom has a value of about US $28 Billion, so its not surprising that ISH Kitchen & Bathroom is attracting the attention of so many exhibitors from around the world. Outside of the residential market the rapidly expanding tourism sector is another major target for suppliers. Mega-mulitiplex developments and theme parks like the $5 Billion Dubailand project along with an estimated 120 new hotels provide highly attractive targets for all those supplying bathrooms and kitchens.

The last edition of ISH Kitchen & Bathroom in Dubai attracted in excess of 10,000 trade visitors. This year a larger audience of designers, buyers and developers is expected, drawn by the promise of some of the most inspiring industry examples from around the world and the region.

In the bathroom sector, one of the largest exhibitors will be the UAE's own RAK Ceramics. As the third largest producer of ceramics in the world, their participation at the show ranks in equal importance with other globally respected names such as Villeroy & Boch. They'll be using ISH Kitchen & Bathroom to launch several new bathroom collections in the Middle East, including their "Loop New Wave" collection. Inspired by their famous "New Wave" innovation, a range of new wash basins capture the style of this pleasing design.

Victoria & Albert Baths will be using the Dubai trade fair to introduce a new and distinctive "sit tub" - an innovative design with a contoured bench seat for side-by-side shared bathing. AMR Helmy, will be exhibiting their most newest kitchen design, the Indian kitchen inspired from the Asian civilizations. An exclusive range of stone basins will make up part of the range on show by Bati Bali.

Kohler, a worldwide leader in plumbing products, will be presenting their new Artist Editions that aim to spark the imaginations of designers for bathrooms. The worldwide leader in spas, JacuzziR, will also be displaying a comprehensive and imaginative range of bathroom suites, whirlpool baths and shower enclosures.

Moving into the kitchen sector provides a glimpse of kitchens of the future, with the keynotes on ergonomics, minimalism, texture, materials and colour. These are captured perfectly by many of the internationally reputed manufacturers such as Teka Kuechentechnik, the world's largest producer of luxury kitchen sinks and built in appliances. They'll be showing some of their finest ranges available and displayed to full effect throughout the show by a celebrity chef from Spain.

Sultan Group Accessories Trading, the leading supplier of furniture and kitchen accessories and fittings, will display their Franke sink, mixers and appliances from Switzerland along with their Staron Kitchens and Haatz cooker hoods.

General Electric will be exhibiting their upscale refrigerators including the stainless steel wrapped refrigerator, the Monogram, and the ClimateKeeper, one of the most advanced refrigeration systems on the market.

ISH Kitchen & Bathroom is co-located with Lightstyle Gulf Light, the design lighting trade exhibition with over 200 participating companies, and Hometech Middle East. Over 18,000 visitors from around the Middle East region, the Sub Continent and Russia are expected.