Dubai Bank selects Grey Worldwide as advertising agency

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Grey Worldwide currently manages some of the region's biggest advertising clients including, Nokia, P&G, GlaxoSmithKline, Arla Foods, British American Tobacco, Visa, Jotun Paints, Emirates Computers, THE One and Wafi Mall to name but a few.

The win for Grey came on the back of a closely contended pitch amongst several of the region's leading agencies. Speaking from Dubai Bank, Fadi Matar, Head of Marketing Services and PR commented:

'Whilst we had some excellent work presented to us during the various proposals, Grey's contribution really stood out. The interpretation of the brief and the creative concept was outstanding. We are really excited about working with the team and developing some ground breaking advertising in order to continue building the bank's image and brand'.

The account will include 'through the line' activities, with the overall objective being to further develop the brand whilst firmly positioning the organization as a leading provider of banking services in the UAE.

Nadim Khoury, Management Supervisor Grey Worldwide said: 'We are delighted that Dubai Bank has chosen us to be their partner. There is so much potential for this account and we look forward to developing the brand across the region.'