The Langham Hotel, London checks-in to ATM with dedicated guest service for region's visitors

A special Middle East summer promotion offering exceptional value at the hotel's deluxe club suite, the Langham Club, complements the initiative, both of which made their debut at Arabian Travel Market (ATM).

Last year the Langham Hotel, London registered a 16% rise in inbound visitors from the region following a 23.6 % increase the previous year.

The dedicated guest service is designed to offer maximum comfort and convenience to both leisure and business travellers through offering a host of features including Halal menus; prayer carpets and the Holy Quran; Arabic-speaking staff; Arabic language information and hotel literature.

The hotel's owner, Langham Hotels International (LHI), presented both packages at Arabian Travel Market (ATM) as part of a region-wide marketing drive. Earlier this year LHI announced that it had allocated a significant chunk of its 2005 global marketing spend to the Middle East.

Speaking at ATM, LHI's Director of Sales and Marketing, Diana Banks said: "These packages are devised to offer even greater comfort and added value for our Middle East visitors and are the first of many services which we will developing for the region's travelers."

Formerly The Langham Hilton, the Langham Hotel London, reverted to its original name when phase one of a GPB multi-million refurbishment culminated in the launch of its ultra-deluxe Infinity Suite in January. The Infinity Suite features the ultra-deep SOK bath designed around the concept of chromatherapy. At the touch of a button the water moves through a spectrum of eight colours from relaxing to stimulating.

"Our proximity London's famous shopping district - Oxford Street, Regent Street and Bond Street - plus its theatres and museums means that historically, the Langham Hotel, London has always been popular among Arab visitors," added Banks. "Hopefully our new dedicated services recognize and, to some extent, rewards that loyalty and demonstrates our commitment to the Middle East."

Voted UKinbound (formerly the British Incoming Tour Operators Association) Hotel of the Year 2004, the Langham Hotel, London is the city's first 'Grand Hotel' having opened in 1865.