Pan-Arabic participants stress creativity and home-grown branding

The conference is being held at the Emirates Towers Hotel, through May 4 in Dubai.

"With the launch of the first ever PROMAX&BDA Arabia conference here in Dubai, we are planting a seed in the Middle Eastern television industry by bringing the best marketing and design experts from around the globe. We will continue each year to bring the region reputable speakers and sessions to educate the expanding market and share ideas on how to successfully brand and promote channels," said Carmen Alzner, SVP and Managing Director, PROMAX&BDA EMEA.

Mohammed Al-Mulhem, MBC Group Director of Marketing, PR and Commercial, said: "MBC is honoured to be the main sponsor for an event that celebrates the rich talent, creativity and vitality of the Middle East's television industry. As the Arab world's first broadcaster, MBC is dedicated to further supporting the home-grown talent of the Middle East and to shine the global spotlight on our brightest and best."

Sally Rawlings, General Manager of Cairo-based Graphic Aroma added "The launch of new channels in a relatively new television and satellite industry in the Middle East provides us with a platform to produce highly innovative and inspiring branding that captures the viewer's imagination and the regions spirit."

Khulud Abu Homos, Senior Vice President of Creative Services & Programming, Operations-Western Programming of Orbit Communications Company will present today "Off-Limit Zone to No-Limit Zone," a panel discussion, featuring case studies that addressed religious and social restrictions Middle Eastern TV channels face when trying to broadcast Western entertainment to the Arab world. The session will highlight creative solutions for promotion and advertising executives to overcome these constraints.

Obeida Sidani, Branding Consultant, Dubai Media Incorporated (DMI) will present "D'Cadence, Extreme Makeover: A Television Reality," on May 4 at 9:45 a.m. Sidani's session will address Arabic television broadcast design, what appeals to the growing Pan-Arab market and image awareness in the governmental television stations. Sidani will share examples of the re-branding of the two national stations in Dubai, Dubai Television and One TV.

As previously announced, the 1st ever PROMAX&BDA Arabia Awards will take place on May 4 at 4:00 p.m. at the Emirates Towers Hotel, celebrating the best promotion and broadcast design work from the Pan-Arab region.