Sharjah Commerce and Tourism Development Authority releases its first quarter hotels statistics report

The report shows a good increase in hotel guests visiting Sharjah during the first three months of this year. With 16,1% increase, the Sharjah's 61 hotels and hotel apartments accommodated 336,813 guests in 2005 as compared to 289,888 guests in 2004. Hotel room nights have shown a good 18,8 % increase, as total guest nights were 363,674 by the end of the first quarter of this year as compared to 306,000 in 2004.

" As a real indication of our marketing approach, this report shows that we are on the right track in supporting, promoting and marketing the tourism sector of Sharjah." says Mr. Mohamed A. Al Noman, Director of SCTDA in his comment of the report.

"We will continue communicating with the regional tourism sector. Our continuous participation at the Arabian Travel Market (ATM) explains our strategy in targeting the local, regional and international tourism market aiming to attract more inbound tourism.

"We have taken quality to be our only choice. Our marketing strategies has to be supported by a high standers of quality services. We have to insure sustainable development of our product and innovative approach toward the international tourism market." he adds.

By participating at ATM 2005, SCTDA is aiming to serve the purpose of promoting the emirate Sharjah as one of the most popular Middle East tourist destinations.

"With 253 s.qmt stand space, we are focusing again on another symbol of Sharjah heritage and culture, the Arts Museum. We are keen on showing the uniqueness of Sharjah as being the most distinguished destination for culture, heritage and family tourism." Say Mohamed A. Al Noman, Director of SCTDA in his comment on the participation.

"Our continued participation in the Arabian Travel Market is aimed at promoting the Emirate of Sharjah on multiple levels. The promotion process is a well planned and thoughtfully coordinated efforts of many key players for a focused goal - showing the uniqueness of Sharjah as the most distinguished destination for culture and heritage tourism," he concludes.

Sharjah's delegation at ATM 2005 is headed by H.E Sheikh Tariq bin Faisal Al Qassimi, SCTDA Chairman. The delegation includes senior representatives from Radisson SAS Resort, Coral Beach Resort, Sharjah National Hotels, Millennium Hotel, Embassy Suites Hotel, MH Group (Carlton, Nova Park, Beach Motel, Golden Beach Hotel), SATA/Sharjah Civil Aviation, Tropic International Tours, Orient Tours, and Air Arabia.