Oman set for greater tourism success with increase of leisure services

Quickly emerging as the number one holiday spot for its beautiful coastline, peaceful cities and lush environment, Oman is increasingly making it to the top of international traveller's wish lists.

"What we are witnessing now in the industry is the emergence of Oman's boom time. At InterContinental Hotels Group we have the experience and expertise that is required to work in line with the government's initiatives to ensure that the industry grows healthily and steadily," said Tony Zamora, Director of Operations, Oman, InterContinental Hotels Group and General Manager, Al Bustan Palace.

The Middle East, which has in the past been viewed by many of the world's travellers as a largely unexplored tourist terrain, has gained popularity over the years with the increased marketing of destinations such as Bahrain, in the 1980s, and Dubai, in the 1990s.

With five properties in Oman, InterContinental Hotels Group believes that the next decade will be a true indication of the country's potential in the tourism sector. "Here in Oman we are witnessing a transition period where there is a greater interest in visiting the country than ever before. Here at InterContinental Hotels Group we are going to do everything we can - in line with the government's initiatives - to support the growth of the tourism market," said Mr Zamora.

By working in association with the government's plan of action, InterContinental Hotels Group has helped to develop its properties by the sea as the premier place to stay when diving in some of the world's most breathtaking dive spots.

With 5 properties in Oman, including four hotels in Muscat - Al Bustan Palace InterContinental Muscat, InterContinental Muscat, Crowne Plaza Hotel Muscat and the Holiday Inn Al Madinah, as well as a property in Salalah - Crowne Plaza Resort Salalah, the InterContinental Hotels Group caters to all travellers - business and leisure.

"With stunning year-round weather, Oman is the ideal place for a holiday. It is just the place to relax, get in touch with nature and discover the beauty of Arabia in a tranquil setting," said Mr Zamora. "But because of the stunning environment, it is also becoming a hot spot for business and MICE travellers."

Home to the stunning and unforgettable Al Bustan Palace InterContinental Muscat, which was built in 1985, Oman is well positioned as a provider of some of the finest properties. Considered to be one of the best hotels in the Middle East and sixth in the world, the Al Bustan Palace InterContinental Muscat has for almost 20 years made the secrets of Arabia accessible for European visitors.

"Now is a very exciting time for Oman. The region has really opened up to international tourists and we are thrilled to be involved in such a progressive market," concluded Mr Zamora.