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Australia lures Arab tourists
- United Arab Emirates: Tuesday, May 03 - 2005 at 15:59
- PRESS RELEASE
Tourism Australia (TA) this year comes to the GCC and to the ATM from May 3rd to the 6th with a new identity and a host of exciting new tourism products to introduce.
Said Lynne Hocking, TA's manager, international market liaison, based in Sydney and responsible for the GCC region, "We expect figures to be even higher this year; we have many new attractions to introduce. It's a very exciting time for Australia."
Presently, citizens of Bahrain, Kuwait, Oman, Qatar and the UAE are able to apply on line for a short stay visit visa using the website www.immi.gov.au.
International visitors to Australia are expected to grow at an average annual rate of 4.8 per cent, from 4.8 million in 2002 to 8.1 million in 2012. Visitor arrivals from the Gulf countries in specific are also expected to increase in tandem.
In the past ten years alone, the number of inbound travellers from the Gulf have grown considerably; the bulk arriving during the summer months each year. The surge continues as travellers seek adventure and comfort in a safe and friendly environment.
Formerly known as the Australian Tourist Commission, or ATC, Tourism Australia is making its presence felt in the GCC this year; the organization is launching its "Meet Us in Australia" campaign in an effort to attract visitors to their information-packed website to quickly become more familiar with the destination. They have also introduced a Traveler's Guide for the GCC consumer in both English and Arabic, available at most travel agents around the Gulf.
One motivating factor setting Australia for the Arab apart from many other destinations this year is the choice of routes and variety of airlines now servicing Australia from the Gulf States, including non-stop flights to several cities in Australia from Dubai.
And with the Gulf's prominence as a very solid and developing market for 'Oz', the Australia delegation to the ATM will be welcoming visitors to its all-new booth, affectionately known as "The Shed". The Shed is modelled on a traditional Queensland home where Australian exhibitors, including Tourism Victoria, Tourism New South Wales, Tourism Queensland and Tourism Western Australia, will join TA, tour operators and a wide range of travel and tourism products to say "G'Day".
Said Chris Anns, TA's business development manager for the GCC, "Australia is such an easy place to vacation where activities abound for everyone of every age and interest. Rail holidays, theme parks, wildlife, water sports, mountains, reefs, superb dining and of course, shopping galore - we have it all! We also have ample facilities for our Middle Eastern visitors looking for traditional comforts when abroad, including coffee shops, stores selling Arabic staples, an abundance of restaurants serving halal food and mosques which are located in most urban areas," he added.
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Notes and media contacts
For further information please contactAlison Holmes, Public Relations - Bahrain
Tel: +973 17 564531 Fax: +973 17 581457
Australia on Parade
Exhibiting at the ATM 2005:
Tourism New South Wales
Tourism Victoria
Tourism Queensland
Tourism Western Australia
Star City Hotel and Casino
Marriott International Inc. (Australia)
Grand Hyatt Melbourne
Conrad Jupiters
Four Seasons Hotel Sydney
Breakfree Resort Apartments
Palazzo Versace
The Perth Mint
Sydney Showboats and Magistic Cruises
Warner Village Theme Parks
Dreamworld
Indigo World Travel
Holiday Pacific Pty Ltd
JC Travel Professionals
General Travel Australia
Lawand Tourism Pty Ltd
Hyatt Regency Coolum
Part II: Australia Beckons; Here's Why.
You may wish to know...
Ask the average person who has never visited Australia to list what they know about the country and they invariably come up with the same things: the Sydney Opera House, the Harbour Bridge, theme parks (thankfully off-season in our summer months!), the Gold Coast, superb shopping, sunshine, desert, kangaroos and koalas.
But when visitors arrive they are often surprised at the breadth of the experiences on offer and the simplicity of getting around. Incredibly friendly people, beautiful cities, zoos and aquariums, parks, wildlife unparalleled, rainforests, seafood galore and world-class cuisine, including some of the best Lebanese food outside Beirut, is all on offer!
Pick up a copy of Al Hayat or Asharq Al Awsat at the newsstand, take a seat at any of the abundant outside cafes and order a coffee. But before you start dreaming, don't forget your visas. Citizens from Bahrain, Kuwait, Oman, Qatar and the UAE can apply on line for a short stay visa through www.immi.gov.au. Travel agents can also do this upon request and visas on line take between seven to ten working days to process. Then, start packing.
How to get there
There are many convenient routes to take to suit your requirements. Qantas offers its superb and frequent services to all Australian destinations from the Far East hubs, and check out the offers from Malaysia, Kuwait, Gulf Air, Singapore, Emirates and Cathay Pacific. All will have great deals this summer. Most offer holiday packages tailor-made to suit your needs, budget and interests. Ask your travel agent.
The land
Just slightly smaller than the United States, Australia is home to about 19 million people, most of who live around the coastline. The country's native plants and animals set it apart from every other continent and while you are unlikely to see kangaroos hopping down the high streets of major cities (OK, you definitely won't), nature is easily accessible and zoos, aquariums and wildlife sanctuaries are found all over. The national parks and open spaces are brimming with marsupials and birds so getting familiar with the animals, reptiles, fish and mammals of the country is easy and incredibly hands on, more so than anywhere else you will have ever experienced.
And style
The best of style in the land is inspired by a strong respect for the traditions of older cultures, combined, once again, with the inspirations of the new. Consider the lifestyle. No Australian is far from a park, or a beach, or a river, or an expanse of territory to enjoy. And enjoyment is the key. Australians have a love of life, of the good things in life, and to Australians, that's really what style means. Let that spirit be infectious...
Multicultural Australia
One of the biggest surprises for visitors to Australia is its multiracial population. Since 1945, Australia's largely Anglo-Irish population base has been enriched by waves of immigrants from Italy, Greece, Eastern Europe, Lebanon, the Middle East, China and South East Asia. Melbourne, for example, is reputed to host the largest population of Greeks outside Athens.
Each incoming nationality has brought with it its own traditions, leaving Australia with a variety of cultures and creeds and a lively and exotic festival calendar. Mosques are found in all cities.
Off the beaten path
Out in the countryside, you'll find classic country towns born in the feisty days of the gold rush, national parks brimming with the sensations of wild Australia, beautiful wooded areas, secluded beaches, country museums and the red sand and dust of the Outback. For anyone who wants a little spice added to a visit, very close to Sydney the forested peaks of the Blue Mountains provide the perfect escape for the adventurer with a day to spare.
What to pack
Bring a sense of adventure, style and at least one empty suitcase for all the bargains you won't be able to pass up. And don't forget your sunglasses. One thing about Australia that will differ entirely from the Gulf - you will never complain about the beautiful, sunny weather during the months of June through September, but bring a sweater or two for Melbourne which gets quite cool in the evenings!
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Posted by Anne-Birte Stensgaard, Senior News Editor
