CrediMax launches the first Japanese credit card in the Middle East and Africa

The Japanese - themed launch event will take place at the Ritz Carlton Hotel & Spa and will be attended by CrediMax important customers, government officials and other VIP's invitees.

JCB is accepted in 190 countries with a card members total of over 53 million, and issued in 18 countries, and Bahrain is the 19th station in the world.

Since being established in 1961, JCB has maintained its leadership position in the Japanese market by providing superior service, an ability honed in response to the rigorous service requirements of Japanese consumers. In 1981, JCB began an international development program with a firm commitment of offering the same quality and the same convenience to the JCB card - members internationally.

"JCB philosophy instantly appealed to CrediMax, as we share the same customer service focus. We are very proud to be associated with the a like minded company, which over the years , has established its reputation by taking care of its customers in many special ways. We look forward to the start of a long and prosperous relationship "commented CrediMax, General Manager, Mohammed Ebrahim Mohammed.

"There are currently around 150,000 credit cards for a total population of 700,000 in the Kingdom of Bahrain, a market with ample room for growth. The country is the financial center of the Middle East, and is also a popular tourist destination, promising rapid development in the credit card market. Bahraini Banks has been offering and issuing international card brands for the past 20 years and it is the right time to introduce something different unique like JCB. CrediMax expects to further solidify its lead in the future using the JCB brand to differentiate its product line - up from the competition "Mr. Mohammed Ebrahim concluded.

Mr. Yoshizawa, JCB International president commented saying " JCB has always aimed to be more than just conventional credit card. It was founded on very solid, customer oriented principle. Service from the Heart forms the core of JCB's service standard and we are confident that CrediMax will successfully provide customers with the same premium service received by our card members worldwide".

One of JCB's unique attributes is a network of JCB Plaza around the world. When JCB card members travel overseas, they are greeted warmly and offered special assistance in several ways by JCB Plaza staff, who are specially trained for this purpose.

JCB Plazas embody the JCB promise to deliver, with services, including: Information, JCB Merchants, Shopping, JCB card services, JCB cash advance services, Reservations for JCB Merchants, Tickets, Hotel, Restaurants, Air Tickets, Operational Tours. Emergency Services, Lost and Stolen card Reports, and Emergency Card replacement.

CrediMax will invite group of good customers and will send them a pre-approved CrediMax - JCB card,as a gesture of appreciation of being good and loyal customers . The received cardholders will also enjoy the cash back of 1 % on the card utilization for 3 month, and the benefit of 2.5 % minimum payment of their outstanding balance each month.