"Creating a footprint in the region by holding our inaugural Pan-Arabic conference in Dubai was a milestone for our association. With great feedback from regional and international participants, we look forward to returning to Dubai next year. It was a pleasure to witness the high-level of creativity and motivation from our participants." said Carmen Alzner, SVP and Managing Director of PROMAX&BDA EMEA.
The organization also announced plans are underway to include sessions on radio marketing at next year's event. The conference will also include additional Pan-Arabian speakers and sessions on promotion, marketing and design.
Mohammed Al-Mulhem, MBC Group Director of Marketing, PR and Commercial, said: "It gives MBC enormous pleasure to support a conference that celebrates the rich creativity and vitality of our region. It is our deep-rooted mission to support the home-grown talent of the Middle East, to train and to educate young minds among us, and to shine the global spotlight on our brightest and best."
There were over 100 entries for the first ever PROMAX&BDA Arabia awards competition. International and regional promotion and design executives shared their ideas with participants on branding and marketing successful channels.
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1st ever PROMAX&BDA Arabia conference ends on a high note
- United Arab Emirates: Thursday, May 05 - 2005 at 07:56
- PRESS RELEASE
The inaugural PROMAX&BDA Arabia conference ended on a high note this afternoon with organizers announcing plans to return to Dubai for next year's event. Next year's conference will take place at the end of April/early May 2006.
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About PROMAX&BDAEstablished in 1955, PROMAX&BDA is the world's premier body for promotion and marketing professionals working in electronic and broadcast media. BDA is the world's leading association of broadcast and multimedia designers. With a membership of over 4000 companies and individuals drawn from more than 65 countries, and with conferences taking place in Europe, USA, Asia, Australia, New Zealand, Latin America and the UK, PROMAX&BDA is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media.
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Posted by Anne-Birte Stensgaard, Senior News EditorThursday, May 05 - 2005 at 07:56 UAE local time (GMT+4)
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