One of the first steps is to introduce in the Novotel and Ibis World Trade Centre - Dubai Fair Trade coffee in all their outlets.
ACCOR has chosen "Malongo" coffee as it carries the "Max Havelaar" stamp of approval, a label that guarantees that coffee producers receive a good price for their crops, which in turn helps improve their living standards and working conditions.
In keeping with common guidelines and backed by the ACCOR Sustainable Development policies, each region determines which actions are most relevant in view of opportunities and local issues. ACCOR opted for a global, pragmatic policy which is included at every level of its businesses.
ACCOR Middle East is gradually introducing Sustainable Development practices such as providing environmental awareness training for employees, introduce elements of the sustainable development purchasing charter, the ACCOR environment charter and fair labour practices.
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Novotel and Ibis World Trade Centre - Dubai promote Fair Trade
- United Arab Emirates: Thursday, May 05 - 2005 at 16:40
- PRESS RELEASE
ACCOR, one of the world's largest hotels and services groups has made a commitment to promote its Sustainable Development policy in the Middle East.
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Notes and media contacts
With 168,000 people in 140 countries, Accor is the European leader and one of the world's largest groups in travel, tourism and corporate services, with two major international activities:- Hotels: nearly 4,000 (463,000 rooms) in 90 countries, plus casinos, travel agencies, and restaurants.
Services to corporate clients and public institutions: 19 million people in 34 countries use a broad range of services (food vouchers, people care and services, incentive, loyalty programmes, events) engineered and managed by ACCOR.
Further information on ACCOR is available on internet at accor.com and on ACCOR Sustainable Developments http://www.accor.com/gb/groupe/dev_durable
Contacts
Christophe Landais
Managing Director
ACCOR Middle East
Tel. + 971 4 295 0940
Ignace Bauwens
General Manager
ACCOR Hotels World Trade Centre-Dubai
Novotel-Ibis
Tel. + 971 4 310 8109
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, May 05 - 2005 at 16:40 UAE local time (GMT+4)
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