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Wednesday, November 25 - 2009

The world's slimmest 5.1 mega pixel camera set to make Middle East debut

  • United Arab Emirates: Sunday, May 08 - 2005 at 09:59
  • PRESS RELEASE

In response to the boom of digital still cameras in the region, Sony Gulf, today, announced the launch of the Sony Cyber-shot DSC-T7, the newest member of the Cyber-shot T-series.

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  • the Sony Cyber-shot DSC-T7.
    the Sony Cyber-shot DSC-T7.
This well designed-stylish camera with a 3x optical zoom and the renowned Carl Zeiss lens is the slimmest 5.1 Mega-pixel camera in the world - and is a must have for the fashion conscious. With this slim camera in your purse or your pocket you will never miss an opportunity to click. The Cyber-shot DSC-T7 is available at all Jumbo outlets across the UAE.

Apart from its thinness, the T7 boasts some upgrades from older T-series models, including a large 2.5 inch Transreflective Clear Photo LCD screen that takes up a significant bit of real estate on the back of the camera.

"Everyday, the increasing demand for top quality, stylish and small cameras is a challenge for the makers of digital cameras and I can proudly say that Sony's T7 is going to live up to this challenge"", said Mr. Masaru Tamagawa, managing director, Sony Gulf FZE. "With no other thinner or sleeker 5.1 mega pixel camera out there other than the Cyber-shot T7, this camera is definitely 'like no other'".

Perfect Imaging


Consumers won't have to worry about recognizing the person in the background of a photograph as the 3x Optical Zoom captures the distant objects to perfection. High quality images are captured at approximately one-second intervals generated with the Sony Real Imaging Processor™. Simply select a mode and the camera will do it all - be it fireworks, a beach party or a family gathering.

The 12x Smart Zoom allows the user an option of cropping a picture within a picture with no compromise on the picture quality. In addition, this clever Cyber-shot T7 has the aptitude to take four full resolutions images at three frames per second.

If you are partying and want to capture the moving images this ultra compact camera allows to record high-resolution videos in MPEG Movie VX Standard and Fine modes of up to 640x480 pixel resolution at 30 frames per second.

Battery Life


Fully equipped with Sony NP-FE1 Info LITHIUM battery, this sleek Cyber-shot T7 can last through 150 shots. New energy saving features allows users to capture memories of loved ones and friends without having to worry about running out of battery.

Flawless Operation


With the enhanced facility the user does not require a computer to print the image just select the size you want the image with the Pictbridge facility on the LCD screen and have the picture directly printed on a compatible printer.

To send pictures to your computer just connect with Sony's Cyber-shot station cradle which comes with each unit. One can also take self timed images with the Tripod Adapter another useful accessory that is bundled with the camera.
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Notes and media contacts

About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners, branch office and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan, Lebanon, Kenya and a branch office in Morocco along with a multiple of service centres reinforce Sony's presence in key markets in the region.

For media inquiries, please contact:

Neil D'Sylva
Sony Gulf FZE
T: (971)-4-8815488
F: (971)-4-8817808

Rana Mouawad
Promoseven Weber Shandwick
T: +971 4 321 00 77
F: +971 4 321 17 11

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