Mr. Awadh Al Seghayer, Director of Dubai Convention Bureau (DCB), which is part of the Dubai Department of Tourism & Commerce Marketing (DTCM), said: "This is going to be a very big event for Dubai as it is also the first time that Audi will be launching their new model in the emirate. The agents will be in Dubai for six weeks to test drive the car."
Dubai was selected over tough contestants like China and the US because of the MICE facilities it offers. The negotiations lasted nearly a year with the last meeting for finalizing the venue held during the IMEX-2005 between DCB and Audi in Frankfurt.
Mr. Al Seghayer also highlighted the recent Dubai visit of a delegation from Audi to inspect the facilities following which they finalized the destination.
The event is being held in cooperation with Gulf Dunes, a tour operator specializing in MICE packages.
The General Manager of Gulf Dunes, Mr. Jamal Fathi, praised DCB's efforts towards promoting Dubai as a model MICE destination and said that this will be one of the biggest events for them as well.
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Dubai selected for launch of Audi's new car model
- United Arab Emirates: Sunday, May 08 - 2005 at 14:20
- PRESS RELEASE
Dubai will hold one of its biggest events when 6,000 agents of automobiles-maker Audi from all over the world meets in the emirate for the launch of the new car model in February 2006.
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Notes and media contacts
For further information, please contact:MOHAMMED ABDUL MANNAN
Executive, Media Relations
Department of Tourism and Commerce Marketing
Tel: 223 00 00 Fax: 223 00 22
SHILPI PILLAI
Officer, Media Relations
Department of Tourism and Commerce Marketing
Tel: 223 00 00 Fax: 223 00 22
Posted by Anne-Birte Stensgaard, Senior News EditorSunday, May 08 - 2005 at 14:20 UAE local time (GMT+4)
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This article was updated on Sun Jan 28 2007.
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