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Final La Plage Villa packages go up for sale on The Pearl-Qatar

The final tranche of the La Plage beachfront villas on The Pearl-Qatar, the USD2.5 billion island being reclaimed offshore the Qatari capital of Doha, have gone on sale following a highly successful take-up of the two previous releases - La Plage West and La Plage Centrale.

The final villa release - on La Plage East - consists of 105 individualistic properties which sit at the furthermost end of the Mediterranean-style island and come with fabulous sea and city views of Qatar's prestigious West Bay area.

"The attraction of La Plage East is that it is a rather secluded setting and yet in reality, just a short drive away from the island's main centre, the Porto Arabia, and from downtown Doha," explained Nick Bashkiroff, Development Director, The Pearl-Qatar.

Demand for luxury beachfront properties on the rediscovered island has been high with the first 43 La Plage West villas selling out within a week of release and the 53 La Plage Centrale taking just days to be allocated.

All three La Plage districts hug a meandering coastline and all the luxury island getaways have sweeping sea views.

"The buyers have a mixed profile, from individual investors within Qatar and the GCC, to institutional buyers from the Sub-continent, Europe and the wider Middle East," said Bashkiroff.

The Pearl-Qatar believes central to the success of villa sales was its tailor-made triple-option purchase plan allowing investors to buy a plot and build their dream homes, have the developer build to an approved design or buy a property direct from the developer.

The La Plage villas, which are due for completion in the first half of 2006, all have their own private swimming pool and exclusive beach frontage. They come in six Mediterranean design themes - Portofino, D'Este, San Marino, St. Tropez, Del Mar and Piaggi - and a range of styles from three to six bedrooms. The designs were created by global design and project management consultants KEO International.

"The Mediterranean theme of the villas was adopted to reflect the brand essence of The Pearl-Qatar, which as an iconic asset for the country, is positioned as The Riviera Arabia," explained Bashkiroff.

"La Plage is a very prestigious address on an island which, in itself, offers the most glamorous location in the Arabian Gulf. The villas have been designed for investors who value spectacular locations and discreet style. They will feature the finest of materials to live up to the world-class delivery which is integral to The Pearl-Qatar offering."
 
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ABOUT THE PEARL-QATAR
This US $2.5 billion offshore, Riviera-style man-made island, covering 985 acres of reclaimed land, is Qatar's first international real estate venture, the largest real estate development in the country and the first to offer freehold and residential rights to international investors. It will create over 30 kilometres of new coastline.

The Pearl-Qatar's name and location, on a former pearl diving site, leverages the country's traditions, and strong historical and cultural ties to the sea - it is an island rediscovered.

The Pearl-Qatar will eventually house 30,000 residents in an up-scale, multi-cultural residential community which will be a secure and exclusive island retreat bringing the ambience and lifestyle of the Mediterranean to the heart of Arabia.

The four-phase development comprises 10 distinct districts to be developed over five years, with the first investors expected to take up residency in late 2006. The Riviera Arabia themed districts will house three luxury hotels, three marinas, with combined mooring for over 700 boats, and 60,000 square metres of luxury retail and restaurant space.

The Pearl-Qatar is being built 350 metres offshore the West Bay Lagoon area of the country's capital, Doha. Whilst offering an exclusive retreat, the island will also be closely integrated with, and have easy access to, the capital's thriving community.

Dredging work for The Pearl-Qatar is currently underway; the project in total is due for completion in 2009.

The Pearl-Qatar is being developed and promoted by United Development Company (UDC), Qatar's largest private sector shareholding company.

ABOUT UNITED DEVELOPMENT COMPANY (UDC)
The Pearl-Qatar's developer, UDC, is one of the country's leading private sector shareholding companies with a mission to identify and invest in long-term projects that contribute to Qatar's growth and provide good shareholder value. The company was established in 1999, with an authorised share capital of QR 500 million (US $140 million), was listed on the Doha Securities Market in June 2003, and is a Gulf Business Top 150 company.

UDC's target areas of interest include: infrastructure, energy-intensive industries, downstream hydrocarbons, real estate, construction and environment-related businesses. UDC established the Qatar Dredging Company - a joint venture with the State of Qatar and Belgium's Dredging, Environmental & Marine Engineering NV- and formed Qatar Cool, a district cooling company, in association with Tabreed of the United Arab Emirates. UDC is also a partner in Al-Seif Company Ltd - a joint venture with Qatar Petroleum to develop a plant to produce linear alkyl benzene (LAB), which is the main feedstock for detergent manufacture. The plant starts operations in 2006 with a production capacity of 100,000 tons a year. UDC has also invested in the Al Khaleej Formaldehyde Company as a joint venture partner with Qatar Fertiliser Company (QAFCO) and other Qatari investors. Operations began in 2004.

UDC's founders, who at launch held 45% of the shares, are among Qatar's most successful investors and developers. A large number of Qatari and GCC investors are shareholders in UDC.

ABOUT THE STATE OF QATAR
Centrally located in the Arabian Gulf, the peninsula state of Qatar, with 900 trillion cubic feet, has five per cent of the world's proven natural gas reserves. Qatar is the richest Arab nation with a per capita income of US $30,000 per annum.

Eighty per cent of the Qatari population, which is now approaching one million, is based in and around the capital, Doha.

Qatar has strong historical and cultural ties to the sea. Pearl fishing was the traditional mainstay of the economy until oil and gas took over around 50 years ago. Although pearling is no longer a key economic driver, it has left a legacy of skills, stories, music, art and poetry that is a source of identity and pride for Qataris today.

Qatar has growing inbound tourism ambitions with The Qatar Tourism Authority targeting tourism arrivals of 1.25 million in 2005 and Doha International Airport is undergoing huge expansion and new build to cope with anticipated increased passenger traffic. When completed in 2015, the new airport will be able to handle around 50 million passengers a year.

Central to the international promotion of Qatar is the country's flag carrier Qatar Airways - now one of the world's fastest-growing international airlines. Currently serving a growing route network throughout Europe, Russia, the Middle East, Sub-Continent and Asia, the airline plans to serve more than 60 destinations by 2005 and have a fleet of 52 Airbus aircraft by 2008.

Qatar, already host to annual ATP tennis tournaments and PGA golfing events, is fast making a name for itself on the international sporting arena and, in 2006, will host the Asian Games.

The Qatari government has a pro-business stance on foreign investment and is encouraging the growth of the country's private sector, stimulating progress with an active privatisation programme.

*Source: Ministry of Economy and Commerce, State of Qatar

For further information:
Barbara Saunders, The Pearl-Qatar.
Tel: +974 4463406
Mobile: +9714 50 6253327

Or Fouad Kassem, Action Qatar
Tel: +974 465 7704
Fax: +974 465 0385

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