Horizon. FCB names Eddy Assam as MD

In announcing the appointment, Caesar Matar, President and COO of Horizon.FCB, said, "We are delighted to welcome Eddy on board. From the minute we initiated talking we could both clearly see that our visions are perfectly congruent about the mission of our profession and the aspirations we hold to be always successful in building our clients' brands most resourcefully. It was obvious that we share the commitment to produce qualitative advertising and marketing communications that generate rewarding return for our clients, which is ever the most optimal way to build and enhance an agency's value and reputation. The challenges in our business are always highly demanding and with Eddy on board we are certainly stronger and better manned. He is a valuable addition to the wonderful and professional people of our network".

Most recently with the high profile conglomerate Dubai Holding, where he held the position of Group Chief Marketing Officer; Azzam managed the development and launch of the group's corporate campaign, one of the largest ever in the Middle East.

Azzam spent the first 17 years of his career with Leo Burnett progressing through the ranks to become Managing Director of the Levant Region. Instrumental in setting
up some of the agency's specialized marketing communications companies, he also assumed the account leadership of blue chip marketers like Philip Morris and Kraft.

For Horizon.FCB, the appointment of Eddy Azzam marks a strengthening of their committment to both the market place and existing clients. "Creativity", says Caesar Matar, "is at work in both our design and thinking, Horizon.FCB are about total marketing communication solutions, not only with mainstream advertising campaigns, but across the whole spectrum".

For his part, Azzam added, " the UAE and Lower Gulf are presently, and for the next few years booming markets no doubt, and Horizon.FCB is a dynamic, forward looking organization with reputable brands within its portfolio and a very solid and experienced pool of talent marrying strong business ethics with high professional competence. With so many assets embodied in the organization coupled with so favourable market dynamics, the challenge of building brands and growing both the clients and agency business becomes sheer delight. "