Samsung enters 'Digital Consumer Channel' conference, region's leading event for channel partners

Samsung is one of the Gold sponsors. The event is being held at Al Aqah Beach Resort, Fujairah between 15th-18th May.

Over 120 senior executives from the top consumer IT retailers in Middle East & North Africa, including: Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, Tunisia, Turkey, UAE, Yemen are participating in this event.

"We are delighted to support this event designed specifically for IT vendors looking for new retail channel partners or expanding existing channels in Middle East and North Africa region. This is a platform where Samsung will not only be able to present its products and technologies to this unrivalled audience, but also will get instant and invaluable feedback from executives who are the true torchbearers in their respective markets," said Mr. J.H.Park, President, Samsung Gulf Electronics.

DCC event heightens the participating company's profile and visibility within the region and offers faster access to these promising markets. DCC is the most efficient vehicle to drive the sales among these influential decision-makers. In the absence of such a platform the consumers would have to travel across many countries and cities to achieve the same objectives.

"Samsung is committed to growing its brand equity through an institutionalised approach to marketing and continued investment in its people, products and the communities in which it operates. Our goal is to continue to become a global leader in the digital convergence revolution with a number one market share in most digital product segments. Such premier events enable us to communicate our brand personality to our key audience," added Mr. Park.
Samsung Electronics has once again reiterated its global leadership position by achieving the 21st most valuable brand position in the world. According to a BusinessWeek magazine and Interbrand Consultancy's annual survey of the top 100 global brands, Samsung's brand value registered a 16 per cent growth over last year, more than doubling its value from the $5.2 billion in 2001 to $12.5 billion in 2004.