Samsung's Home Appliances partner community gets world-class training

Covering over 1,000 participants across six countries - UAE, Qatar, Bahrain, Oman, Yemen and Kuwait, the training aimed at educating the partner community on Samsung's Home Appliances division, and in particular the superiority of its recently launched Silver Nano technology-enabled products comprising, air conditioners, washing machines, refrigerators, and vacuum cleaners.

"Samsung always believed in providing world-class training to its partner community, as they are the key interface between the company and its customers, and play a vital role in helping customers make right decisions," said Mr. Keun Yoo, Director, Home Appliances division, Samsung Gulf Electronics. "The training got a sensational response, which was also due to the unprecedented and prominent features of the recently launched Silver Nano-enabled products, ensuring a 99.9 per cent bacteria-free environment. Furthermore, Samsung will now continue to organize similar training programs for our dealers and also endeavor to include consumers in such events."

The home appliances leader recently became the first company in Middle East to launch a wide range of 'Silver Nano Health System' home appliances. The new range of home appliances, which include over 100 new models, employs the safe and sanitizing power of the sophisticated silver technology to block bacteria from contaminating home and offices.

"Samsung has been a leader in the development of health-friendly and environment-friendly consumer electronics to address people's health concerns for many years. Samsung has remained at the forefront in this market by continuing to develop and evolve new top-quality products that put the customers' health and the environment first," Mr. Yoo concluded.