Canadian company, Fruits & Passion opens at Ibn Battuta

'Bringing Fruits & Passion to Dubai was a logical step in the expansion of the company as we already have a boutique in Abu Dhabi. We're excited to be situated in Ibn Battuta Mall, and think that consumers will really enjoy and appreciate the product lines. People like being pampered and these products offer a fantastic alternative to at-home well-being,' said Mr. Bassam Fouad, owner of Fruits & Passion.

With a total of 30 different product lines, Fruits & Passion offers the perfect complements to everyday practices, from morning to evening face and body care, as well as baby products, and even cooking, household and gardening goods. The product lines are reminiscent of a spring or summer orchard as the fragrances are so fresh and come in aesthetically pleasing colours and packaging.

'As part of our dedication to bringing top quality brands to Dubai, Fruits & Passion fits perfectly into the retail mix at Ibn Battuta Mall. Though it is a new name to the city, we are sure that it will become a very popular one amongst visitors to the Mall - especially those seeking a little indulgence!' said Murray Scanlan, Mall Manager of Ibn Battuta Mall.

Founded in 1992 by Jean Hurteau, Guy Hurteau and France Ménard, the Fruits & Passion concept is both environmentally sound and highly progressive. With a commitment to quality, the fruit-scented products are designed to appeal to each of the five senses, from beautiful packaging to silky textures, a rainbow of colours and delectable aromas.

From its beginnings in a 140-square metre facility, Fruits & Passion now manufactures the majority of its products in an 8,500-square metre plant, operating a network of over 90 boutiques on three continents, as well as 2,000 multi-brand points of sale around the globe.

Ibn Battuta Mall is one of the most unique shopping destinations in the world. Following the journey of Ibn Battuta, it is themed in accordance with his life and travels. The Mall comprises six courts representative of the countries that had the most influence on the adventurer, including Andalusia, Tunisia, Egypt, Persia, India and China. Fruits & Passion is located in the Egypt court.