Seven Below launches in Abu Dhabi

Most agencies traditionally offer both above-the-line and below-the-line. Above -the -line tends to be media based - TV, radio, posters, press, etc and Below-the-line is print based - direct mail, point of purchase, leaflets, etc.

Mr. Hamad Bachi, Managing Director Fortune Promoseven Abu Dhabi said; "We have seen a demand in Abu Dhabi where a large portion of our client's business requires dedicated below-the-line initiatives. This allows us to develop a one of a kind solution for each challenge and for organisations to be more flexible and more closely focused on their target audiences. With this is mind we have launched Seven Below where the team is fully trained and experienced on the requirements for a below-the-line campaign. Seven Below focuses on opportunities to reach audiences and Activate Demand through its four disciplines, sponsorship marketing, promotion marketing, retail marketing and event marketing.

"We strive to exceed our clients' expectations and, as part of the McCann World Group, we have a range of tools which we implement to drive demand to our clients brands. We recently rebranded our Public Relations division as Promoseven Weber Shandwick and establishing Seven Below was done following detailed research of the marketing needs within Abu Dhabi," added Bachi.