Emdad signs deal to supply Hatem and Al-Safeer restaurant chains

The deal signals further progress for Emdad's policy of rapid expansion in the country's distribution sector by capitalising on the strengths of the premium services it offers to leading supermarkets, restaurants and hotels. Saleh Abdulla Lootah, Chief executive Officer of CO-OP ISLAMI, said: "We are pleased to partner the Hatem group of restaurants, which is a top quality brand serving first class food.

"This agreement reflects our commitment to capitalise on the numerous opportunities that are emerging in the booming retail sector. By doing so we can have a big impact on the catering industry and contribute to raising standards to a level where we can compete against anyone.

"Emdad is uniquely able to provide CO-OP ISLAMI halal food, crockery, cutlery, and packaging products and the message is getting through to the industry. There is a growing demand for top quality food and CO-OP ISLAMI, Emdad and our partners are ideally placed to answer it."

Saleh Lootah confirmed that further partnerships are in the pipeline as Emdad's strategy for expansion unwinds. He forecasted more alliances and partnerships with leading restaurants and institutions in the UAE.

Abdul Raheem Al Khajah, owner of Al-Khajah Hospitality Group, said: "We are pleased to have negotiated this agreement with Emdad, one of the very best specialist food distributors in the country. It has a well deserved reputation for providing first class services and top quality food products that is in line with what we try to offer customers in our restaurants."

Emdad's services and expertise is backed by more than 20 year experience in offering a wide range of Real Halal products in the local market. These include more than 150 frozen and fresh produce, including, seafood, cheeses, vegetables and meat products such as burgers and sausages.