ARM & HAMMER Baking Soda Range launched across Middle East

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Baking Soda (otherwise known as Bicarbonate of Soda) is a 100% pure and natural mineral that exists in all living beings. It has multifunctional uses ranging from being a safe, natural and non-abrasive cleaner and deodorizer in the home, to also whitening and polishing teeth while freshening your breath. ARM & HAMMER® Advance White and Dental Care toothpastes and dental gums are so unique that some have U.S. patents on the baking soda formula. No other toothpaste brand can obtain the unique mouth feel of ARM & HAMMER® Baking Soda.

Other household products in the extensive Baking Soda range include cat litter, air fresheners, carpet deodorizers, fabric softener sheets and fridge-freezer deodorizer but to name a few. The original ARM & HAMMER® Baking Soda pack, the distinctive "yellow box" has become familiar to over 90% of US households, and can also be used for baking too!

The revolutionary new concept to this region, was discovered over 150 years ago in the USA by the founding members of Church & Dwight Co., Inc. Since establishment, Church & Dwight have become one of the most well respected environmentally-friendly companies, and the ARM & HAMMER® brand, along with companies like Coca-Cola and Disney, ranks within the top 20 U.S. trademarks recognized for brand quality.