• HSBC

Jumbo launches Sony DSC-T7 Cyber-shot

  • United Arab Emirates: Tuesday, May 17 - 2005 at 11:14
  • PRESS RELEASE

Jumbo Electronics, UAE's leading consumer electronics, information technology and telecommunications company, has announced the launch of the thinnest digital camera in the world - the Sony Cybershot DSC T7.

Despite the slim model, the camera features a 5.1 mega pixel resolution and an enhanced power management system for extended shooting time.

Mr. Probir Mukherjee, Vice President, Sony Division, Jumbo Electronics, said; "Sony's Cybershot range has been extremely well received by our customers in the UAE. The latest Cybershot, the DSC-T7 features distinctive miniaturization and high density packaging technology, making it the most stylish accessory for the fashion conscious. Going by the response we have received so far with the Cybershot range, we are confident that the new launch will be the year's biggest hit."

While thin is the theme for the camera, it absolutely bursts with great picture quality and style. The large 2.5" Hybrid Clear Photo LCD™ delivers images without distortion or interference and prevents light from interfering with the displayed image, reproducing a more accurate picture without visual interference or dark spots.

The Sony Real Imaging Processor™ provides a true-to-life picture, improving image quality with accurate colour reproduction resulting in a spectacular and vibrant digital image with realistic colour and tones. Equipped with four individual flash modes, the built-in flash adds brilliance and colour to pictures taken in even the darkest environments.

Powered by the precision Carl ZeissŪ Vario-TessarŪ lens, the DSC-T7's 3x Optical Zoom delivers a sharp and clear picture. There is also an added Smart Zoom™ from Sony which uses the full 5.1 Megapixel CCD to zoom into a particular object, cropping the image size without picture degradation and without compromising image quality.

Also included with the DSC-T7, is the Cyber-shotŪ Stand and multipurpose Active Terminal which helps to connect to the television to enjoy the images and videos on large screen. The DSC-T7 can also be connected directly to the PC using the Cyber-shotŪ Cradle USB connection.
The Sony Cybershot DSC T7. 
The Sony Cybershot DSC T7.
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Corporate Backgrounder
About Jumbo Group and Jumbo Electronics LLC
The Jumbo Group, an international industrial and trading conglomerate, enjoys a presence in over 25 countries with 28 companies covering its multifaceted operations in diverse segments such as consumer electronics, tyres and tubes, breweries, chemicals, industrial machinery and logistics management.

Its flagship company, Jumbo Electronics LLC, is one of the biggest names in the field of Consumer Electronics, Information Technology and Telecommunications in the UAE. One of UAE's first transnational corporations, the Dubai headquartered Jumbo Electronics, has a well spread out network of 23 showrooms and 10 service centres that spans the entire UAE.

Partner for Global Brands
Jumbo's retail and distribution network have made it a natural choice for manufacturers who want to tap the growing Middle East market. One of the largest Sony distributors in the world, the company has an enviable line-up of brands in its portfolio that includes Acer, Brother, Canon, Casio, Citizen, Dometic, Dyson, Epson, Fujitsu Siemens, Genius, Handspring, HP-Compaq, IBM, I-Mate, Logitec, Motorola, Nokia, Orson, Palm, Philips, Rionet, Samsung, Sendo, Siemens, Sony-Ericcson, Supra, Targus, Teleview, Thuraiya etc.

2004 - A Milestone of Excellence

From modest beginnings in 1974, Jumbo's remarkable progress into being a consumer electronics giant has been built with an uncompromising adherence to quality. Today, in its 30th Anniversary year, Jumbo's five principal divisions, Sony Division, IT Division, Telecom Division, Supra Division, Agencies Division work seamlessly with channels such as the Retail Division and Corporate Sales Division, with support from the Jumbo Services Division, to set new benchmarks in customer service.

Headquarters
Jumbo Electronics Co. Ltd.
Al Gurg Building, Tareq Bin Ziyad Road
P.O. Box 3426, Dubai, UAE
Phone: (9714) 336 7999 Fax: (9714) 334 1798

Media Contacts
Elizabeth Sen/Jai Tolani
Bates PanGulf PR
04-295 3456 (P)
04-2951027 (F)

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