Diamond Investments celebrate the launch of the sixth jewel in the Marina Diamond Family

Successfully developing a strong sense of brand identity and credibility for its Marina Diamond buildings, the first of which will be completed by the end of this year, the company is now set to enter the second phase in its corporate strategy.

With more than 60 real estate companies currently developing property in the Dubai Marina, Diamond Investments' projects stand out from the crowd. Aimed predominantly at the affordable housing sector of the market, the 1300 residential units created by the six Marina Diamond buildings have proved particularly popular with small families and young professionals.

Commenting on the outstanding success of the Marina Diamond developments Faris Saeed, General Manager for Diamond Investments, said "Quality and affordability are two crucial factors in ensuring real estate success. This is something we have consistently managed to deliver through a careful balancing act. At Diamond Investments we base our work against international quality standards, ensuring that our buildings are constructed to meet stringent benchmarks, while consistently managing to deliver our products at highly attractive prices. These attributes reflect upon our company's reputation, something that we, at Diamond Investments, take very seriously. We are developing a reliable and personal brand as a result of our efforts to ensure high levels of customer satisfaction. It is this unique sense of trust that allows us to enjoy an important differentiating factor as we position our brand in this competitive industry. This strong sense of credibility is something we hope to build on as we move away from the Marina and focus our energies on the next stages in a corporate strategy."

The latest addition to the Marina Diamond Family will continue to enhance the company's reputation for tailoring luxury apartments to individuals at remarkably affordable prices. Its design and construction will remain consistent with Diamond Investments' mission to develop property in an innovative manner, offering customers tailor-made residential space for their own comfort and well being.

The latest addition to the extended Marina Diamond Family, like its siblings Four and Five, is a 20-storey residential tower with affordable apartments ranging from one to two bedrooms. It will highlight all of the spectacular amenities of its sister towers, such as swimming pools, sauna, steam rooms, children's play area, high quality security services etc. The residents of Marina Diamond 6 will be able to join the rest of the Marina Diamond Family as the move into the new building at the end of August 2007.