Themed Mall is the latest DSS key sponsor

The state-of-the art shopping Mall on Sheikh Zayed Road celebrates the Emirate's increasing role as one of the world's top shopping destinations. As a key sponsor, the huge Mall will witness many fun and entertainment activities as part of DSS 2005 which is organised under the theme Big Fun for Little Ones from June 22 to September 2.

Located adjacent to Sheikh Zayed Road between Interchanges 5 and 6, the Mall combines retail, entertainment, restaurants and family activities all within a spectacular themed environment that is designed to reflect the unique combination of the various heritages and cosmopolitan lifestyles that are the very essence of Dubai. Inspired by the travels of legendary Arab explorer Ibn Battuta, the Mall is an iconic landmark project of Nakheel that has been developed for residents and tourists from the region and all over the world.

The entertainment options offered at the Mall range from the 21 screen Grand Megaplex including the UAE's first IMAX cinema (opening soon), a fully themed Chinese Garden and a uniquely designed Food Court. The architectural inspiration behind the distinctive design of the shopping Mall is based around the travels of the renowned 14th Century explorer Ibn Battuta, and is segmented into six distinct architectural zones, representing key destinations visited by the Arab traveller.

Says Saeed Al Nabouda, DSS CEO, "It's a matter of pride for us to have the support of such a big and extraordinary Mall in the region. Ibn Battuta Mall joining the list of key sponsors of DSS 2005 shows the impressive success of the event in boosting trade and tourism in the Emirate. The DSS office encourages all companies and organisations to participate in the 10 theme-specific weeks and to make a joint success of this Government of Dubai initiative which sees the largest participation of the private sector."

Adds Murray Scanlan, Ibn Battuta Mall Manager, "We are very happy to support the Dubai Summer Surprises 2005 and to join their long list of well-known key sponsors. The Mall will be hosting a number of entertaining events and activities for families and children throughout the six spectacular courts including Andalusia, Tunisia, Egypt, Persia, India and China," he says adding, "The Mall offers the perfect retail mix that includes world-class fashion outlets, home décor stores, electronics, jewellery, bookshops, Grand Megaplex cinema, a Restaurant Court and a Food Court. We look forward to playing an important role in entertaining families and visitors during DSS 2005."

Ibn Battuta Mall is the latest entrant to the list of prominent DSS 2005 key sponsors including the Dubai World Trade Centre, Dubai Properties, Emarat, Dubai Refreshments PSC, Dubai Shopping Malls Group, Emirates Telecommunications Corp - Etisalat, Majid Al Futtaim Investments, Saif Al Ghurair, Emirates Airline, MasterCard International, Al Futtaim Group and the Dubai Duty Free.

DSS 2005 begins with the Flower Surprises on June 22 and continues with the Sweets Surprises, Arts Surprises, Colour Surprises, Ice Surprises, Adventure Surprises, Cartoon Surprises, Heritage Surprises, Knowledge Surprises and concludes with the Back-2-School Surprises on September 2.