Sony Ericsson certifies 300 resellers ahead of the launch of its highly anticipated K750i mobile phone

The 2-day channel training event saw 300 representatives from the UAE receiving product presentations, technical workshops and examinations before being certified on the new K750i mobile phone.

"Sony Ericsson is committed to constantly improving the experience of its customers when it comes to its products and is continually working to ensure that its distribution and retail channel is able to deliver the highest quality service to customers purchasing Sony Ericsson products," said Husni Al-Assi, general manager of Sony Ericsson Middle East & Africa (MEA). "This event is part of the ongoing Sony Ericsson 'We Know' dealer training program. We are proud to be working closely with our distribution and retail partners to improve the overall satisfaction of our customers and we look forward to building on the success of this initiative in the future."

The K750i boasts one of the most powerful cameras available in a mobile phone, with 2 megapixel capability to capture the sharpest, clearest pictures with superb color reproduction for sharing, viewing and printing. The K750i promises to be one of the most sought after
camera phones and boasts cutting edge features that are new to mobile phones including Autofocus, 4x digital zoom, red eye reduction and intuitive user interface.

"Sony Ericsson customers prefer camera phones as they realize the benefits of being able to produce high quality images via an easy to use, integrated phone/multimedia device," said Gabriel Sjogren, head of marketing at Sony Ericsson MEA. "It made perfect sense to incorporate the latest photo imaging technologies available today in the new K750i which we are sure will provide customers with the highest quality capture, share and printing capabilities."