DSS Organising Committee reviews progress of the summer event kicking off next month

The meeting headed by Saeed Al Nabouda, DSS Chief Executive Officer, and heads of the various Government departments in-charge of the theme week preparations charted out details of various campaigns including the GCC road show which is scheduled to start from Jeddah, Saudi Arabia, on May 22 to make DSS 2005 better than all the pre ious events.

The committee also reviewed preparations for the exciting events including the 10 theme-specific events being organized by various Government departments during the coming months. The Organising Committee, comprising of members from 17 Government departments, also reviewed the outcome of the DSS participation in the Arabian Travel Market (ATM) and expressed their satisfaction with the progress made so far to make DSS 2005 a unique event of fun, learning, entertainment and shopping.

"The DSS presence in the ATM, the major tourism industry exhibition in the region was well received by representatives of various airlines, hotels, tour operators and other tourism industry partners from different parts of the world," said Saeed Al Nabouda, CEO, DSS. "These tourism industry partners are actively supporting DSS by selling Dubai as a summer destination. The committee also reviewed the DSS marketing campaign including the TVC and print material to attract more family visitors from other countries," he said.

The OC members also shared new and innovative ideas to make the DSS theme weeks special occasions for enjoyment and entertainment for the whole family. The Committee also decided to depute a team headed by the DSS CEO to Jeddah for the GCC road show including representatives of hotels and tourism related companies from Dubai. The DSS mascot Modhesh, a favourite friend of all families too will accompany the delegation. The road show will move to Riyadh on May 23 and a detailed schedule is drawn out to visit other GCC capital cities.

DSS 2005 starts with the Dubai Municipality-organised Flower Surprises on June 22 and ends with the Dubai Development Board-organised Back-2-School Surprises on September 2. The other theme-specific weeks are the Sweets Surprises (organized by Dubai Tourism & Commerce Marketing from June 30 to July 6); Arts Surprises (organised by Dubai Naturalisation & Residency Department from July 7 to 13); Colour Surprises (organised by Dubai Chamber of Commerce & Industry from July 14 to 20); Ice Surprises (organised by Dubai Electricity & Water Authority from July 21 to 27); Adventure Surprises (organised by the Dubai Ports Authority from July 28 to August 3); Cartoon Surprises (organized by Department of Health & Medical Services from August 4 to 10); Heritage Surprises (organised by Dubai Customs from August 11 to 17); Knowledge Surprises (organised by the Dubai Police from August 18 to 24) and the concluding Back-2-School Surprises (organised by the Dubai Development Board from August 25 to September 2).

The event is also supported by the Department of Economic Development, Islamic Affairs Department, Dubai e-Government, Dubai TV, Dubai Civil Aviation, the Land Department, and the Civil Defence.