Academy's pilot seminar lays ground for future partnership with LBS

The programme was attended by 30 Senior Managers from Omantel and Etisalat.

The four-day seminar addressed subjects such as Finance Theory, Financial Analysis, Cash Flows, Product and Customer Profitability, Project Appraisal & Valuation, Shareholder Value Analysis, and Performance Analysis in Telecom Companies, Performance Measurement and Value Creation.

Dr. Doaa Fares, General Manager of Etisalat Academy said : "It is our great pleasure at the Academy to host such a special event in coordination with one of the most professional and prestigious Business Schools in Europe. Currently we are also discussing the possibility of hosting several similar events in the future."

The Programme Director, Mr. Keith Freeman, highlighted that the programme resolved many ambiguities in the Telecom Industry for Senior Manager participants and also stimulated many fruitful debates during the case studies discussed.

Mr. Nabil Said Al Dhanki, Sales Manager of Omantel added, "Such programmes should be attended by all Managers of our Industry to leverage their knowledge & enrich their background. Mr. Hassan Al Shemsi, Manager/Projects & Maintenance of Etisalat (E-Marine) stated, "The event brought us together and clarified many ideas and tools that are crucially important for Telecom Decision Makers. Tom Ryan, Director of CMD at London Business School said, "I look forward to building our relationship with Etisalat Academy for delivering further successful programmes."

London Business School, established in 1965, is a leading global business school providing degrees and executive management education. The Centre for Management Development is the custom design arm of the Executive Education department of London Business School. More than 6,000 executives are pass through its executive education programmes each year. Its world-renowned faculty produces innovative research that helps challenge and shapes the future of businesses around the world.

Etisalat Academy, the training arm of the Emirates Telecommunications Corporation, offers a variety of world-class management and IT programmes . Etisalat Academy is the largest Training & Development ISO Certified Center of Excellence in the Gulf, Middle East & North Africa. Their ever popular Middle East Information Technology Security Conference (MEITSEC) and Human Resources Conference, attracts delegates from all over the Middle East, Africa and Asia and has been conducted annually for the last four years. The Academy has recently been selected by the UNIDO-G77 International Commission on Workforce Development (ICWFD) to launch the eLearning initiative adopted by the United Nations to all developing countries, where it will represent the ICWFD in launching the initiative throughout the Gulf, Middle East & North Africa.