Acer pursues share of the UAE's growing projector market

Following a strategy of product diversification, Acer is continuing to expand its line-up of high-quality hardware to include PDAs, servers and storage devices, and projectors to offer end-users a complete IT experience.

With a wealth of experience in supplying both audiovisual equipment and services to the corporate and consumer market, AudiViz is one of the leading distributors in the UAE and has developed a comprehensive retail and enterprise reseller channel specializing in multimedia solutions.

"A dedicated distributor, with the technical know-how and an understanding of the UAE's projector market, will prove to be a significant advantage in gaining further market share," said Krisha Murthy, general manager, Acer Middle East. "Our diverse projector range, designed for business and entertainment, has already proved popular with end-users and with support from AudiViz we are confident of increasing our sales."

AudiViz will be responsible for providing a full range of value-add services, from technical consultancy and channel training, to installation and maintenance. Having worked with other leading projector vendors, AudiViz are confident that Acer have the right product mix to capture much more market share of the UAE's total addressable market - estimated at 5,700 projectors a year.

"Their design, performance and price points make Acer's projectors an attractive purchase to consumers and corporates alike. With features such as high definition television compatibility, these products are designed with future technology in mind and we intend to build the Acer brand image in the multimedia space," said Manoj Pillai, general manager, AudiViz.

With facilities that include a digital 'Concept Centre', a unique service for the channel and end-users for experiencing first-hand benefits of multimedia for both entertainment and work, AudiViz will also provide Acer's channel with the resources to develop cross-sales opportunities.

Powerful Business Performance

Packed with the latest features, including high definition TV compatibility, 3200 Lumens brightness, and a native XGA resolution that guarantees images with perfect quality and precision for presentations and multimedia events, Acer's latest product addition - the PD725 - is the ideal solution for conference halls and business meetings.

Utilizing DLP technology for long-lasting and superior images, the PD725 includes different projector modes to suit the location and audience. Optimal colour convergence and a 2000:1 contrast ratio ensure crisp, clear images while its maximum resolution (UXGA, 1600 x 1200) and 3:2 pull-down correction gives high-quality, cinema-like video display.

With a host of connection options, the PD725 offers comprehensive input-signal support includes VGA, NTSC, PAL, SECAM and HDTV. Progressive Scan (P-Scan) capability provides film-like video quality, and its three versatile display modes (PC, Movie, and User) automatically select the best settings for ultimate picture clarity. Weighing only 3.4kg, the PD725 is also designed with portability in mind.

"For users that want a high-quality, feature-rich multimedia solution for movies, digital content and business presentations, they will find everything they need and more in the PD725. We designed the PD725 for large audiences and major events, but this versatile solution is capable of making any multimedia moment special," concluded Murthy.

The launch of the PD725 projector complements Acer's existing range of products introduced last year. With five models available to Middle East end-users - the PD116, PD320, PD321, PD523 and PD723, Acer has projectors that cater to consumers, small to medium businesses and also corporate enterprises. Weighing between 1kg and 3kg, these projectors provide high image quality and brightness levels that are unrivalled.