The Summit Awards are instituted in Portland, Oregon.
Not only did the brochure win a Gold award for Best Art Direction / Graphic Design, and a Silver award for Best 4-colour B2B Brochure, but it also received the Judges Special Recognition award.
Ibrahim Al Hashemi, Emaar's Executive Director - Retail said: "The Dubai Mall brochure greatly defines our pioneering project. The mall will be an architectural showcase for world-class retail concepts. It will be unequalled in size, design and quality of retail."
The Dubai Mall was globally recognised when it won two prestigious awards at the first annual Retail Future Project Awards at MAPIC, Cannes last year. The unique development claimed the Best Retail Development Scheme (Large) and the Best Use of Lighting in a Retail Environment awards. DPA Singapore are the Mall's architects and the mall is due for completion in 2007.
The Dubai Mall marketing kit, comprising a generic and a high fashion brochure, reflects the grandeur and magnitude of the retail project. Spread over more than 12 million square feet, it has distinct themed areas, namely: The Waterfront Atrium, Fountain Oasis, The Aquarium, The Boardwalk, The Grand Drive and the world's largest gold souk.
Created over 10 years ago, the Summit Creative Awards are only open to advertising and public relations agencies, advertisers and in-house marketing departments, video production and multimedia firms, graphic designers and other allied companies with annual billings of under US$20 million. Over the last decade, the competition has established itself as one of the premier arbiters of creative excellence.
Entries for this year's competition were received from countries around the globe, including Australia, Canada, China, Croatia, Denmark, England, Estonia, Germany, India, Ireland, Italy, New Zealand, Northern Ireland, Puerto Rico, Russia, Singapore, The Netherlands, UAE, Ukraine, United States and Yugoslavia.
Browse
related articles
The Dubai Mall brochure collects three awards at Summit Creative Awards 2005
- United Arab Emirates: Tuesday, May 24 - 2005 at 15:47
- PRESS RELEASE
Related content
The Dubai Mall, the world's largest mall and part of the Burj Dubai Development, recently won three awards for its singular brochure at the prestigious Summit Creative Awards 2005.
The Dubai Mall brochure wins 3 awards at Summit Creative Awards 2005. Pictured is The Dubai Mall marketing kit.
Article Options
Log in to request more information from Emaar Properties
Posted by Christine H. Andersen, Assistant News EditorTuesday, May 24 - 2005 at 15:47 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Tue Oct 31 2006.
Notes and Media Contacts »
About Emaar Properties PJSC
Emaar Properties is a Public Joint Stock Company listed on the Dubai Financial Market with an asset base of US$7.7 billion including the land bank. The company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base.
Currently, it has several major real estate projects under various stages of development in Dubai including Dubai Marina, Arabian Ranches, Emirates Hills, The Views, The Meadows, The Springs, The Lakes, Hattan Homes, The Greens, Emaar Towers and The Residences at Burj Dubai. The company also owns and manages the Gold and Diamond Park. Emaar has started construction on its most ambitious project to date, the Burj Dubai Development, which comprises The Burj Dubai, The Dubai Mall, The Boulevard, The Old Town, man-made lakes, landscaped parks, etc. The company also has joint ventures and projects across the region, covering Saudi Arabia, Egypt, Jordan, Libya, India, Pakistan and Morocco.
While Emaar continues to actively pursue expansion in its core business of innovative, high quality real estate development, it has diversified into related business lines to further build value for its 41,000 shareholders, which includes the Government of Dubai. In line with this corporate belief, Emaar owns and manages three subsidiaries - Dubai Bank, focused on retail and commercial banking; EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services; and its technology and communications company, Sahm Technologies. Emaar is also the majority shareholder of Amlak Finance, UAE's first mortgage finance company. In 2004 Emaar was included in the Dow Jones Dubai International Financial Centre Arabia Titans Index.
For further information, please contact:
Kelly Home
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai, UAE
Tel: (+971 4) 335 5969, Fax: (+971 4) 335 6080
Emaar Properties is a Public Joint Stock Company listed on the Dubai Financial Market with an asset base of US$7.7 billion including the land bank. The company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base.
Currently, it has several major real estate projects under various stages of development in Dubai including Dubai Marina, Arabian Ranches, Emirates Hills, The Views, The Meadows, The Springs, The Lakes, Hattan Homes, The Greens, Emaar Towers and The Residences at Burj Dubai. The company also owns and manages the Gold and Diamond Park. Emaar has started construction on its most ambitious project to date, the Burj Dubai Development, which comprises The Burj Dubai, The Dubai Mall, The Boulevard, The Old Town, man-made lakes, landscaped parks, etc. The company also has joint ventures and projects across the region, covering Saudi Arabia, Egypt, Jordan, Libya, India, Pakistan and Morocco.
While Emaar continues to actively pursue expansion in its core business of innovative, high quality real estate development, it has diversified into related business lines to further build value for its 41,000 shareholders, which includes the Government of Dubai. In line with this corporate belief, Emaar owns and manages three subsidiaries - Dubai Bank, focused on retail and commercial banking; EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services; and its technology and communications company, Sahm Technologies. Emaar is also the majority shareholder of Amlak Finance, UAE's first mortgage finance company. In 2004 Emaar was included in the Dow Jones Dubai International Financial Centre Arabia Titans Index.
For further information, please contact:
Kelly Home
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai, UAE
Tel: (+971 4) 335 5969, Fax: (+971 4) 335 6080
Disclaimer »
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
