Samsung recently organized a free service camp for consumers to get their air conditioners thoroughly checked before the onset of summer when temperatures rise dramatically in the region.
"Three years ago Samsung conducted a comprehensive study of the Middle East air conditioners market, and observed that none of the available products were capable of dealing with the region's extreme heat," said Mr. Keun Sang Yoo, Director, Home Appliance division of Samsung Gulf Electronics. "Based on our analysis, we subsequently made it a priority to develop the ideal air conditioner for the Middle East. After a year of reliability testing, we introduced UTR compressor-based air conditioner, which is capable of operating in temperatures of 54°C and higher.
"The result of the free checkup was extremely positive and encouraging proving that Samsung's UTR air conditioners were the right choice for the region, as they required minimal service. We registered an unexpected low breakdown rate of 0.5 per cent, which is almost 1/10th of the industry's average," added Mr. Yoo.
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Samsung organizes free air conditioner checkup in UAE
- United Arab Emirates: Tuesday, May 24 - 2005 at 15:53
- PRESS RELEASE
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Samsung Electronics, the global home appliances leader, today stated that its two-week long free air conditioner checkup campaign has proved the superiority of its UTR compressor-based air conditioners to consumers in UAE.
Mr. Keun Sang Yoo, Director, Home Appliance division of Samsung Gulf Electronics(centre) with the team of Samsung engineers.
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Posted by Christine H. Andersen, Assistant News EditorTuesday, May 24 - 2005 at 15:53 UAE local time (GMT+4)
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This article was updated on Mon Jul 04 2005.
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About Samsung Electronics
Samsung Middle East and Africa (MEA) is headquartered in Dubai. In line with its global vision of 'Digital Convergence,' the company markets its digital devices portfolio through four product divisions: Handheld products (HHP), Information Technology (IT), Home Appliances (HA) and Audio-Visual (AV). Through a network of over 40 distributors, Samsung MEA looks after the distribution of its digital devices across the Middle East and Africa region. With annual revenues in 2004 region reaching US$2.7 billion, the company has also invested in a service subsidiary, located in the Jebel Ali Free Trade Zone in Dubai. The 3000-sq.mts-service facility recently completed nine years and is among the largest within the GCC countries.
For further information, please contact:
Dhanraj Walvekar / Prem Ramachandran
ASDA'A Public Relations,
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa,
Dubai, UAE,
Tel: +971-4-3344550
Fax: +971-4-3344556
Samsung Middle East and Africa (MEA) is headquartered in Dubai. In line with its global vision of 'Digital Convergence,' the company markets its digital devices portfolio through four product divisions: Handheld products (HHP), Information Technology (IT), Home Appliances (HA) and Audio-Visual (AV). Through a network of over 40 distributors, Samsung MEA looks after the distribution of its digital devices across the Middle East and Africa region. With annual revenues in 2004 region reaching US$2.7 billion, the company has also invested in a service subsidiary, located in the Jebel Ali Free Trade Zone in Dubai. The 3000-sq.mts-service facility recently completed nine years and is among the largest within the GCC countries.
For further information, please contact:
Dhanraj Walvekar / Prem Ramachandran
ASDA'A Public Relations,
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa,
Dubai, UAE,
Tel: +971-4-3344550
Fax: +971-4-3344556
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