This represents a milestone achievement for the online ad industry as a whole and puts the Automotive category amongst the top 3 for total spends in Internet advertising.
Furthermore, the findings reveal a near 100% increase over spends in 2003. During the same period, total online advertising industry grew by 38% revealing that the Automotive industry is growing at over twice the rate of the industry as a whole.
Although the findings represent approximate spends, the results clearly indicate that the Automotive industry is amongst the fastest growing categories in Internet advertising, now accounting for 1 out of every 7 ads currently booked across the Middle East.
General Motors continues to dominate the share of spends (in line with 2003 results) outspending all other brands by a large margin.
Mercedes-Benz, Nissan, and BMW also represented sizable budgets online. In total 20 Automotive brands spent ad dollars online in 2004.
Automotive industry online advertising spend breaks $1million mark in 2004
According to a preliminary study conducted by Impact Proximity iMedia, Middle East Automotive online ad spend actually exceeded the $1million mark over 2004.
- United Arab Emirates: Tuesday, May 24 - 2005 at 18:28
Readers' recommendation
This story is currently rated 6.15 of 10 based on 27 readers' recommendations
This story is currently rated 6.15 of 10 based on 27 readers' recommendations
- ADD ARTICLE TO
-
Facebook
del.icio.us
Digg
Dimitri Metaxas, Digital Director, OMD DigitalTuesday, May 24 - 2005 at 18:28 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This Article was updated on Monday, April 23 - 2007
Index : Digital Marketing
Browse related articles
Browse related articlesToday's most read articles:
Most read articles the past week:
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
Web Feeds