Dubai Media City brings partnership message to Lebanon's media industry

Dubai Media City has expressed its satisfaction with the results of its participation at the 38th annual IAA congress in Beirut. This involvement aimed to strengthen Dubai Media City's relationship with Lebanon's media industry and reinforce its message of collaboration with the country's creative community.

With its powerful infrastructure and facilities, in addition to its extensive services and its strong position on the global media scene, Dubai Media City aims to act as an enabler for regional ingenuity. The City's offerings are complementary to Lebanon's rich and vibrant media industry and can enhance it by acting as a gateway for expansion into new markets. Mr. Ahmad Bin Byat, Director General, Dubai Technology, E-commerce and Media Free Zone said "Lebanese media companies are some of the leading innovators in the regional industry and Dubai Media City is keen to build a stronger relationship with the media community in the country. Dubai Media City is the ideal base for Lebanese companies to take advantage of the growing demand for creative media expertise in the region."

In order to maximize its interaction with the creative community, Dubai Media City also chose to participate in the MAT 2002 Exhibition, which took place in parallel with the congress.

"Our presence in Lebanon, a renowned centre of excellence for multinational advertising and media work, is a real privilege. Dubai Media City believes in nurturing the Arab media, talent and working together with media professionals to strengthen the regions positioning. More and more, our region must compete in a world where the business of creativity is highly competitive," said Abdulhamid Juma, CEO, Dubai Media City, "MAT 2002 represented the ideal forum to meet and interact with the creative base in Lebanon and the region, in order to discuss new trends in professional marketing and communications, and their impact in a fast-changing media environment."

Dubai's trading hub economy combines a range of incentives and facilities that make it an ideal starting point for those who are looking to establish themselves in the Middle East markets and beyond. Established in January 2001, Dubai Media City provides a host of services for broadcasters, publishers, music companies, Marketing service companies, production and post production, and new media companies to expand their business into the Gulf and global markets. Since its launch, Dubai Media City has grown to become a thriving media community of over 350 companies and over 100 freelance media professionals, including several global giants such as MBC, Reuters, CNN and Sony Broadcast and Professional, thus bringing to the region a large pool of skills, expertise and resources, that other companies can tap into.

Dubai Media City's facilities and environment cater to the need for the region to position itself at an international level and to establish bridges with Arab communities in other parts of the world. "Dialogue is a critical factor, especially during challenging times such as these. We are here to play an active role and exchange ideas with professionals and key players from the media world," added Bin Byat.

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