ENOC puts revamped range in Automechanika spotlight

A specially-designed stand in the shape of the two familiar corporate ENOC pylons which brand the Dubai-government-owned company's service stations will dominate the show where ENOC Lubricants will promote its flagship PROTEC Xtreme, top tier synthetic oil.

'Automechanika gives us the chance to introduce our newly-packaged range to an audience of around 6,000 trade professionals from around the Middle East and beyond,' said Hussain Sultan, Group Chief Executive and Board Member, ENOC. 'We intend to be highly visible at the show in line with our aim of repositioning ENOC Lubricants as an international high quality brand.'

ENOC branding will be highly visible throughout the show and its specialized Automechanika Academy programme seminar area. Ayas Bin Hendi, Manager of Tasjeel, the highly successful vehicle testing and registration joint venture between ENOC subsidiary EPPCO and Dubai Police, will address the seminar on the first privatized heavy vehicle testing and registration centre at Warsan in Dubai.

'Automechanika will be the first of a vertical trade show programme in which we will participate to build brand awareness for the revitalized range across a number of segments, including the marine industry,' explained Sultan. 'With Dubai embarking on a number of world-class marina developments its reputation as a super yacht hub is fast taking hold and the opportunities for lubricants supply are expanding.'

ENOC recently marked a milestone in the evolution of its lubricants range with a complete repackaging revamp aimed at boosting its marketing power and challenging major international players.

The highly diverse, Dubai-headquartered group invested heavily in the powerful repackaging overhaul - the first since the launch of its lubricants brand seven years ago.

'Initial industry feedback has been highly encouraging and we are now intent on intensive marketing to achieve our aim of building an internationally recognized world-class brand,' said Sultan.

Established in 1998, ENOC Lubricants has developed its own quality range of branded automotive, industrial and marine lubricants, which are blended at ISO-9001:2000 certified facilities in Dubai. Its product range is currently marketed in over 20 countries by an experienced and qualified sales and technical team.

Following extensive regional research, ENOC Lubricants developed products best-suited to the demanding conditions of the Middle East. ENOC Lubricants' two flagship products - the PROTEC gasoline engine oil range and VULCAN diesel engine oil range - will be the preferred brands of discerning international customers. They are available in packs of different shapes and sizes with a tamper-proof aluminum foil seal. ENOC Lubricants' products are now marketed throughout the Middle East, Asia, the CIS and Africa and the company is looking to further expand its international distribution network.