BBC World to be broadcasted live by MTC-Vodafone (Bahrain)

With this new Channel on board, MTC-Vodafone (Bahrain)'s customers will be able to see BBC World's output on their mobile phones at any time. The service will be introduced imminently by MTC-Vodafone (Bahrain), and it is expected to define the standards for future mobile, Internet and multimedia services in the Middle East.

'We are very pleased with the results achieved since the launch of our unique and innovative Live TV in last year. We envisage that in the near future more people will be watching the news via their mobile phones than at home in front of their TV set. We are committed to provide our customers with a wide choice of channels to match their needs and requirements while they are on the move,' explained Dr. Marwan Alahmadi, Chief Operating Officer at MTC-Vodafone (Bahrain).

'The MTC-Vodafone (Bahrain) agreement with BBC World marks another step on the road of true mobile and multimedia convergence. Our aim is to redefine the wireless future to further open up the endless services available to customers via their mobile phone. This new service is just one of many that our customers can look forward to,' he added.

Simon Cottle, BBC World's Distribution and Business Development Director for the Middle East, said: 'BBC World is already the key international television broadcaster for the Arab world, where it has very strong distribution figures and reaches an audience of affluent decision-makers. This agreement is important because it ensures that BBC World will be available as a trusted and respected source of news for these mobile subscribers in Bahrain wherever they are and whenever they want it.'

MTC-Vodafone (Bahrain) introduced Live TV to Mobile in July 2004, as part of its 'World of WoW', the Middle East's most innovative infotainment services. Customers have the option of watching live TV broadcasts on to their mobiles. Customers can enjoy this service on Symbian mobile handsets such as the Sony Ericsson P800/P900 , Nokia 6600, Nokia 7650, Nokia 3650, Nokia 7610, Siemens SX1 and many others to come.

In order to be able to use this service, customers only need to download the Media Centre application onto their handsets; this simple application is available, with NO extra charge, on the MTC-Vodafone (Bahrain) Web site and at any of the MTC-Vodafone (Bahrain) experience stores across the Kingdom: Exhibition Road, Manama, the arrivals lounge at Bahrain International Airport; Budaiya, Isa Town, Hamad Town, Arad, Rifaa , the University of Bahrain (Sakhir campus) and SEEF MALL shop.