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CO-OP ISLAMI launches joint promotion with Meat & Livestock Australia Limited
- United Arab Emirates: Tuesday, May 31 - 2005 at 16:13
- PRESS RELEASE
CO-OP ISLAMI, the region's leading producer and retailer of real halal products, announced today the launch of a nation wide joint promotional campaign with Meat and Livestock Australia Limited (MLA) which enables consumers to benefit from family travel packages to Australia.
Saleh Abdulla Lootah, Chief Executive Officer, CO-OP ISLAMI, said: "The campaign follows the highly successful Mini Promotion campaign, which was earlier launched this year. The innovative campaign will feature entertainment dimensions that provide excitement and value to all our loyal customers in the UAE and GCC."
He added: "CO-OP ISLAMI has become recently known for its innovative promotional campaigns such as the AED3 million GCC-wide Golden Egg campaign. The company also offered more than 5,000 mini-cooper cars to its customers as part of its Mini Promotion campaign. CO-OP ISLAMI has allocated more than AED8 million for its promotional campaigns for eight months starting from October 2004."
Mustafa Jassem, Demand Manager, CO-OP ISLAMI, said: "We continuously seek to reward all our customers especially families that contribute to the prosperity of our society."
"Such promotions are integral to achieving the company's objectives by providing the best possible products to customers in the best possible way," concluded Mustafa.
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Notes and media contacts
For further information, please contact:Sameh Hamtini / Khaled Abdulla
ASDA'A Public Relations
Dubai, UAE
Tel: +971-4-3344550
Fax: +971-4-3344556
Co-op Islami
Co-op Islami employs the highest international standards in producing food at its Jebel Ali factory. This facility won an award for being the Cleanest Factory in Jebel Ali Free Zone and has been awarded the 9001 ISO and HACCP certificate. In February this year it received the Dubai Quality Award for the previous year.
Co-op Islami is committed to the concept of "The Real Halal" and is totally compliant with the standards and principles of Islamic Sharia. The company's commitment is not limited to observing the conditions of Halal production. It goes beyond the minimum requirements to apply everything in the Islamic Rites.
Meat & Livestock Australia Limited
Meat & Livestock Australia Limited (MLA) is a producer-owned company that provides services to the entire Australian red meat industry including producers, processors, exporters, live exporters and retailers. MLA has around 30,000 livestock producer 'members'.
MLA's core activities are working to improve market access, building demand for Australian red meat and conducting research and development (R&D) to provide competitive advantages for the industry.
MLA is primarily funded by transaction levies paid by producers on livestock sales. This is supplemented by cooperative contributions from individual processors, wholesalers, food service operators and retailers. Processors and live animal exporters pay levies under contract to MLA. The Commonwealth Government is a major contributor, providing dollar-for-dollar funds for money spent on R&D.
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