Middle East Mobile services industry potential under-exploited

Addressing the Marcus Evans Mobile Forum on the regional mobile data services market in Dubai recently, Dahabra said: "Multi-player gaming, SMS2TV, chat, SMS alerts and multimedia content download have emerged as the breakthrough applications in the region, and their popularity demands that mobile services should be driven by market needs. In addition, mobile operators must take effective measures to address emerging challenges in the industry, such as content licensing, phone compatibility, and high GPRS charges."

"The huge potential of mobile services market in the Middle East has not been fully realised. It is imperative therefore that operators and service providers embrace latest technologies to create content and innovative applications which will provide end-users with additional features and value added services," Dahabra added.

"The growing popularity of mobile service segments such as news, sports, infotainment, Islamic and multimedia content in the region is a clear indication of the huge untapped opportunities. There is a need for more creative and dynamic content which presents a golden opportunity to the region's content providers to demonstrate their talent," Dahabra said.

"The effectiveness of mobile services as a robust advertising platform has prompted more and more companies to choose the medium for competitions and promotions. This not only offers an excellent avenue for growth, but also a challenge as it demands consistently reliable service. Content delivery technologies like SMS, MMS, WAP and video are the determinants of success in the mobile services sector. Mobile service providers must seek to leverage the advantages that these technologies provide and raise awareness about the benefits they offer."

Info2cell.com has an experienced development team which supports customer's requirements in billing, customer care, real-time statistics and application logic, and are supported by Acotel, the fifth largest mobile service provider in Europe. The Info2cell platform uses state-of-the-art technologies including Oracle database, Sun Microsystems, HP and Dell and is protected by Cisco Firewalls and security systems. The company's headquarters is located at Dubai Internet City (DIC), with a primary Development Centre in Amman, Jordan, and offices in Saudi Arabia.

"Events like Marcus Evans Mobile Forum facilitate better interaction among professionals involved in the mobile services industry as well as better understanding of the various opportunities and challenges in the sector. Besides, such forums would help all concerned to keep themselves updated on latest technologies in the global mobile services market," Dahabra concluded.

Marcus Evans, the organisers of the Mobile Forum, is one of the world's leading providers and promoters of strategic conferences, professional training, in-company training, business-to-business congresses, corporate hospitality and online information.