Eros Group launches world's first Nano Titanium range of refrigerators and vacuum cleaners from Hitachi

Nano Titanium is a nanoparticle antimicrobial agent. Titanium oxide(TiO@) has been used as photocatalyst, and is a technology for deodorization and anti-bacterial measures, which has been recently put to practical use. The catalyst has been reduced to the "nano" level using Japanese original technology, to produce a no-light catalyst, thereby improving its effect. The Nano Titanium range of refrigerators from Hitachi incorporate the unique Hitachi Triple Clean System, which is a circulation type cleaning system, is composed of three functions: Nano Titanium, Cool Jet Wrap and Minus Ion. Triple Clean System is installed in both the freezer and refrigerator compartments, and works for deodorization and bacteria elimination.

Hitachi refrigerators are even covered with an anti-bacterial coating on the outside. Hitachi always considers providing excellent cleanliness and peace of mind They also contain a cool jet wrap and minus ion-generator. Nano Titanium particles measure a mere 5nm, which is about 1/200 of the size of traditional anti-bacterial agents or 1/1000 of the size of bacteria. This enables the Nano Titanium's catalyst action to eliminate bacteria and odors effectively, protecting the food with clean chilled air.

The Nano Titanium range is available in a range which comprises of 15 models from 197Lts to 660Lts. The range has attractive colors such as pure white and twin tone silver . Also, real silver stainless steel door is available in big size models of 610L and upwards. The new range of Hitachi refrigerators are available at all Eros Group outlets in UAE.

Announcing the launch, Mr Deepak J Babani, CEO Eros Group said, "Hitachi has always made the most sophisticated technology effortless to use. Hitachi prides itself on its clean, functional designs, built for comfort and convenience in use. The latest range of refrigerators is a clear illustration of this belief."

Also launched is the Nano Titanium range of vacuum cleaners which have 7 layers of filter that make up a synergistic filtration system capturing micro particles even a the nano level. Each stage of filtration achieves maximum antibacterial and deodorant effects, ensuring a thorough clean-up of the living environment using amazing Nano Titanium Technology. Acting hand in hand with the Spiral Cyclone System, each Hitachi Vacuum cleaner is a powerful home appliance that effectively traps and filters unpleasant ordours and dust particles.The Nano Titanium vacuum cleaners are available in two models 1800W and 2000W capapcity.

The prime objective of refrigerators is to chill food and beverages thoroughly and quickly. Hitachi's refrigerators are equipped with the Cool Jet Wrap feature, in which chilled air is exhaled from the panel of the compartment and inhaled from the front. This circulated chilled air wraps every area of the refrigerator, so it cools food and beverage quickly and efficiently.

Speaking on the launch Mr Hirose, General Manager, Hitachi-Middle East said, "We deliver the highest quality, never losing sight of the original role of the product to give the consumer maximum benefit and satisfaction. We use the latest cutting-edge technology to create a clean and healthy lifestyle for you and your family."

Hitachi refrigerators use the Tempered Glass Shelf. So it is durable and hard, attractive to look at, and easy to clean. And Hitachi marshals its technology to improve even the slightest details. The Wide Lamp lights up the entire compartment. The Ideal-Sized Pockets are wide enough to hold 2-Liter bottles without compromising the room for the crisper. The Ice Tray is set just below the line of sight, so adding water is easy without a worry to spill it. The 2-Way Crisper with Humidity Controller maintains exactly the right humidity level depending on what you put inside. For example, it maintains moisture in vegetables and dryness in herbal medicines.