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Eros Group launches world's first Nano Titanium range of refrigerators and vacuum cleaners from Hitachi
- United Arab Emirates: Wednesday, June 01 - 2005 at 14:57
- PRESS RELEASE
Eros Group, Eros Group, sole distributors of Hitachi and one of the leading players in consumer electronics, mobile phones, home appliances and allied products in the Middle East region, today announced the launch of the world's first Nano Titanium Refrigerator from Hitachi.
Hitachi refrigerators are even covered with an anti-bacterial coating on the outside. Hitachi always considers providing excellent cleanliness and peace of mind They also contain a cool jet wrap and minus ion-generator. Nano Titanium particles measure a mere 5nm, which is about 1/200 of the size of traditional anti-bacterial agents or 1/1000 of the size of bacteria. This enables the Nano Titanium's catalyst action to eliminate bacteria and odors effectively, protecting the food with clean chilled air.
The Nano Titanium range is available in a range which comprises of 15 models from 197Lts to 660Lts. The range has attractive colors such as pure white and twin tone silver . Also, real silver stainless steel door is available in big size models of 610L and upwards. The new range of Hitachi refrigerators are available at all Eros Group outlets in UAE.
Announcing the launch, Mr Deepak J Babani, CEO Eros Group said, "Hitachi has always made the most sophisticated technology effortless to use. Hitachi prides itself on its clean, functional designs, built for comfort and convenience in use. The latest range of refrigerators is a clear illustration of this belief."
Also launched is the Nano Titanium range of vacuum cleaners which have 7 layers of filter that make up a synergistic filtration system capturing micro particles even a the nano level. Each stage of filtration achieves maximum antibacterial and deodorant effects, ensuring a thorough clean-up of the living environment using amazing Nano Titanium Technology. Acting hand in hand with the Spiral Cyclone System, each Hitachi Vacuum cleaner is a powerful home appliance that effectively traps and filters unpleasant ordours and dust particles.The Nano Titanium vacuum cleaners are available in two models 1800W and 2000W capapcity.
The prime objective of refrigerators is to chill food and beverages thoroughly and quickly. Hitachi's refrigerators are equipped with the Cool Jet Wrap feature, in which chilled air is exhaled from the panel of the compartment and inhaled from the front. This circulated chilled air wraps every area of the refrigerator, so it cools food and beverage quickly and efficiently.
Speaking on the launch Mr Hirose, General Manager, Hitachi-Middle East said, "We deliver the highest quality, never losing sight of the original role of the product to give the consumer maximum benefit and satisfaction. We use the latest cutting-edge technology to create a clean and healthy lifestyle for you and your family."
Hitachi refrigerators use the Tempered Glass Shelf. So it is durable and hard, attractive to look at, and easy to clean. And Hitachi marshals its technology to improve even the slightest details. The Wide Lamp lights up the entire compartment. The Ideal-Sized Pockets are wide enough to hold 2-Liter bottles without compromising the room for the crisper. The Ice Tray is set just below the line of sight, so adding water is easy without a worry to spill it. The 2-Way Crisper with Humidity Controller maintains exactly the right humidity level depending on what you put inside. For example, it maintains moisture in vegetables and dryness in herbal medicines.
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About Eros GroupEros Group, is one of the leading distributors and retailers in consumer electronics, digital products, telecom, home appliances, air conditioning and allied products in the Middle East Region. The Group distributes brands like: Hitachi, Samsung, Taurus, Aiphone and Lennox. The Group has its own retail outlets, well equipped infrastructure for logistics, an excellent set up for service, an up-to-date IT system in place all of which make the Eros Group an efficient setup to remain a frontrunner in the market. The Eros Group has its showrooms in: Dubai, Abu Dhabi, Sharjah, Fujairah and Ras-Al-Khaimah.
For further information, please contact:
Anupama Gupta
IAS-Hanmer & Partners
Dubai
Ph: 04- 391 6444/ 050- 558 3736
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