For the three-month period ended December 2004, headline figures show that What's On has an average monthly circulation of 28,347, 91% of which (25,918) are paid-for copies.
Ian Fairservice, Managing Partner of Motivate Publishing and Group Editor of What's On said: "We are obviously very happy with the results of What's On's first BPA audit, especially the exceptional levels of actual copy sales which prove just how valuable the magazine is for readers and advertisers alike. This audit is an important step not only for What's On but for publishing in this region as a whole. With the explosion of media that the UAE has witnessed in recent years, advertisers need to be sure that publishers' claims are based on fact and we are happy that we now have officially audited figures to support our claims of market leadership. I encourage other publishers in the region to demonstrate the same level of transparency."
What's On is the UAE's leading entertainment and leisure magazine. Published monthly, each issue includes the very latest information, news and reviews on restaurants, bars, nightlife, concerts, film, music and sporting events from across the region, as well as topical celebrity interviews and travel features.
The magazine is distributed across the UAE through retail outlets and paid subscriptions.
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BPA audit reveals What's On is UAE's highest-selling magazine
- United Arab Emirates: Wednesday, June 08 - 2005 at 12:54
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What's On, from Motivate Publishing, today announces the results of its first BPA circulation audit which proves that, of all the officially audited titles in the UAE, What's On is the highest-selling independent magazine.
What's On.
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Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, June 08 - 2005 at 12:54 UAE local time (GMT+4)
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About Motivate Publishing
Based in Dubai, Motivate Publishing is one of the Middle East's longest-established and most successful publishing companies. In 2004, it celebrated the 25th Anniversary of What's On, the UAE's first English-language magazine and still the region's best-read monthly title. Its other magazine titles include Hello!, Emirates Woman, Gulf Business, identity and Society Dubai. Its books portfolio currently stands at more than 200 titles, ranging from the Arabian Heritage series exploring aspects of life in the Gulf, to travel guides, memoirs and pictorials by internationally acclaimed writers and photographers. For further information visit www.motivatepublishing.com and www.booksarabia.com.
About BPA Worldwide
Since 1931, BPA Worldwide has set the standard for thoroughness, accuracy, transparency and timeliness in media and event audits. For media buyers all over the globe, BPA Worldwide helps turn assurance into insight, and insight into advantage. A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. BPA has the largest membership of any media-auditing organization in the world, spanning more than 20 countries. Worldwide, BPA serves 3,000 media properties including more than 2,000 B-to-B publications, more than 600 consumer magazines and newspapers, more than 300 websites, plus events, email newsletters, databases, wireless and other advertiser-supported media - as well as more than 2,600 advertiser and agency members. For further information, visit www.bpaww.com.
For more information, please contact:
Vanessa Batten
Senior Marketing Manager
Motivate Publishing
Tel: +971 4 282 4060
Based in Dubai, Motivate Publishing is one of the Middle East's longest-established and most successful publishing companies. In 2004, it celebrated the 25th Anniversary of What's On, the UAE's first English-language magazine and still the region's best-read monthly title. Its other magazine titles include Hello!, Emirates Woman, Gulf Business, identity and Society Dubai. Its books portfolio currently stands at more than 200 titles, ranging from the Arabian Heritage series exploring aspects of life in the Gulf, to travel guides, memoirs and pictorials by internationally acclaimed writers and photographers. For further information visit www.motivatepublishing.com and www.booksarabia.com.
About BPA Worldwide
Since 1931, BPA Worldwide has set the standard for thoroughness, accuracy, transparency and timeliness in media and event audits. For media buyers all over the globe, BPA Worldwide helps turn assurance into insight, and insight into advantage. A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. BPA has the largest membership of any media-auditing organization in the world, spanning more than 20 countries. Worldwide, BPA serves 3,000 media properties including more than 2,000 B-to-B publications, more than 600 consumer magazines and newspapers, more than 300 websites, plus events, email newsletters, databases, wireless and other advertiser-supported media - as well as more than 2,600 advertiser and agency members. For further information, visit www.bpaww.com.
For more information, please contact:
Vanessa Batten
Senior Marketing Manager
Motivate Publishing
Tel: +971 4 282 4060
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