Fujitsu Siemens Computers launches world's first 'green' PC range in Mid East

ESPRIMO, the new global Professional PC brand, produced in Germany, is the first-of-its-kind in the region and offers a complete ergonomic solution to increasing worldwide environmental legislation.

'The ESPRIMO professional PCs deliver the ultimate in cutting-edge technology combined with a modular and environmentally conscious design to professional users,' explained Habib Bouchrara, Vice President, International Sales Region, Fujitsu Siemens Computers.

The name ESPRIMO stands for a globally recognised brand image and product design from Fujitsu and Fujitsu Siemens Computers. Three ESPRIMO models are set to come on stream:


• ESPRIMO C Series, the new ultra-small form factor PC with it space saving design


• ESPRIMO E Series, the small form factor PC


• ESPRIMO P Microtower, which provides all standard functions of a professional PC

'The ESPRIMO range includes three models which accommodate all desktop requirements. These 'Green' PCs are designed to rigorously comply with new, stringent EU guidelines, which will be in force by mid- 2006, restricting the use of hazardous substances,' said Bouchrara.

The company has minimised the lead content in ESPRIMO mainboards from 12 grams to one, and completely restricted the use of halogen gas. In addition, the printed circuit boards, as well as power supply and riser card, are halogen-free. Ergonomics have also been enhanced, with all ESPRIMO PCs being equipped with an advanced cooling concept, making them even quieter to provide an optimal working environment.

'The ESPRIMO professional PCs clearly demonstrate that added value can be provided with standard desktops,' added Boucrara.

The ESPRIMO P model is available to order in the Middle East. The E series will follow shortly with its launch at the end of the month and the C series will complete the range in July.

'The Middle East is gearing up to the need for environmental friendly solutions in all aspects of society and these PCs are a step forward in the right direction.'

With the introduction of the new ESPRIMO global Professional PC brand, Fujitsu Siemens Computers has streamlined its product range to provide increased flexibility when it comes to system configurations. All three ESPRIMO lines are modularly upgradeable.

'When it comes to desktop PCs, customers want reliable, future-proof technology that is ergonomic and simple to manage. Small and medium sized companies, as well as large enterprises, place great significance on getting the best value for money,' said Bouchrara.

'Fujitsu Siemens Computers has been paying attention to these needs, continually building upon the proven strengths of its desktop PCs to offer a flexible configuration system.'

Depending on requirements, customers have the choice of standard PCs, special features like security and extra performance, and configurations for long availability. And, every system can be upgraded flexibly for additional investment protection.

The ESPRIMO PCs' improved cabinet design means enhanced serviceability and easier upgradeability, while the ManageIT and SecureIT software suites aid secure and trouble-free operation. Lifecycles of up to 18 months are delivered by stable configurations, components and the Intel® Stable Image Platform Program.

The first of the new models to hit the Middle East market is the ESPRIMO P5905 microtower, which comes fitted with the latest Intel® 945G Express chipset.