SABB launches ladies lounges in all its branches in the Kingdom

The step represents the first of its kind in view of the special status of women in the community.

SABB commenced this week to launch 12 lounges in the Central, Eastern and Western provinces as part of a first phase of a plan aimed at expanding ladies lounges network Kingdom-wide.

The first phase of the project was completed with the opening of three lounges at the branches in Kharj, Ras and Tahlia branches in Riyadh.

Commenting on the event, Mr. Sulaiman Al Hamdan, Deputy Managing Director of SABB said: "The project went ahead in accordance with the proposed plan and will be completed in phases by 2007. Lounges aim to provide easy access for ladies in every branch of SABB and to expand the framework for distribution of services to all women customers. He emphasized that the initiative was implemented with "Customer First Strategy" as its overriding concern.

Al Hamdan added, "We understand very well the uniqueness of the Saudi society and the best ways for delivering our services to the ladies customers. The lounges will be totally separated from male sections with independent entrances and female staff to assist lady customers".

SABB employs the highest percentage of Saudi women staff within the banking sector. SABB achieved 100% Saudisation in the ladies section which accounts for 12% of the bank total staff members.