CA launches channel program for the Arab countries

CA's go-to-market strategy is designed to cater to the needs of all CA customers in the region with three partner levels - Affiliate, Premier and Premier Enterprise Solutions Provider (ESP), matching the right partners to the needs of different types of customers, from small and medium businesses to large enterprise.

"CA has developed its channel programs, particularly its Premier ESP program, to meet the growing needs of regional businesses that demand integrated IT management solutions," said Michel de Martigny, vice president of sales for CA in the Arab countries. "The driver behind the program is CA's commitment to ensuring customers receive world-class solutions and support services."

The entry-level Affiliate Partner program is designed for resellers who are serving SMBs while the top-end Premier ESP partners are CA's core value-added resellers primarily focused on enterprise customers in the region. Premier ESP partners have to meet strict training and certification requirements to ensure their services meet CA's global quality standards and customer needs.

The Premier ESP Program offers unique benefits to partners including access to CA's comprehensive product portfolio, field sales support, bid support from CA expert bid teams, discounts, rebate programs, 24X7 technical support directly from CA, world-class training and certification, CA best practices for implementation, access to qualified customer leads, reference on CA's website as a key partner, as well as business building marketing tools such as Business Development Funds (BDF).

"Exclusive to the Arab region, CA's Premier ESP partners will be entitled to CA's BDF, a cooperative program which gives Premier ESP partners access to funds for training and certification as well as for marketing activities," said Ned Jaroudi, regional marketing director for CA in the Arab countries. "These activities include advertising, direct mail, events and other promotional elements to jointly market their brands with CA and raise awareness among customers."

"CA is the only vendor in the industry that offers end-to-end enterprise IT management, and channel partners will gain from the benefits of dealing with a single vendor for all their requirements, from lower business costs to increased revenue opportunities through to world-class expertise," added de Martigny.