Mobily launches astounding 56 special offer throughout Saudi Arabia

This innovative promotion requires that new customers subscribe in Mobily's network between 11th June an 10th July 2005. Existing customers are automatically eligible for the promotion.

"We anticipate that this promotion will prove highly popular as customers begin to subscribe with Mobily and enjoy the additional free minutes and services." said Ahmed Al Hosani, Director of Marketing, Mobily. "Not only are customers happy as they will receive free gift; but Mobily's distributors will benefit from the anticipated increase in sales. They will also gain from the wide publicity announcing the promotion, which I am sure will boost in-store traffic as customers are encouraged to shop whilst they apply for the promotion."

At the beginning of every month, 56 free on net minutes and 56 on net SMS will be added to the customers' account for one year from subscription date, these free minutes and SMS have to be used during the same month as no balance will be carried forward.

The number of Mobily's net subscribers reached 220,000 over the last few days following the launch of its services on 25th May. - and its call centre is overwhelmed with customer calls on a daily basis.

"This record number of service subscribers and customer calls reflects the exceptional response we have been witnessing since debut in Saudi."said Abdul Aziz Tamami, Chief Operating Officer, Mobily

"We have been overwhelmed by such enormous response to Mobily services that have been very well received by Saudi customers. We are optimistic of the future of our business in Saudi and will continue to capitalise on our seamless regional expertise to provide customers with unrivaled communication services." revealed Tamami.

"This type of promotion is ideal since it will appeal to everyone" concluded Tamami.

Launched on 25th May 2005, Mobily provides a variety of prepaid as well as postpaid service packages that meet customers' needs and fit in different budget requirements. Today, on net subscribers reached 220,000 in a record time which reflected customers' confidence and reliance. Mobily services are available at more than 300 point of sale (POS) in 32 cities Kingdom wide. The number of POS is expected to reach 1,400 in the near future, and the service is planned to be cover more cities as well.