LG unveils innovative mobile phones

The new phones include the DMB (Digital Multimedia Broadcasting) phone, a new slide phone, a five-mega pixel camera phone, a 3-D game phone, an MP3 music phone and a handset modeled on a sports car.

"LG has added a futuristic element to mobile communications industry with these innovatively designed handsets. With these six models, we continue with our efforts to provide consumers with an exciting digital experience," said K H Kim, President, LG Electronics, Middle East and Africa Operations.

All the six models are equipped with state-of-the-art multimedia functions. The mobile broadcasting phone, SB120, enables those on the move to enjoy crystal-clear video, CD-quality audio and satellite-transmitted data. Unlike conventional satellite DMB models, users can savor video-on-the-move service with the phone's monitor that pulls back 360 degrees. This model also has a two-mega pixel camera to support auto focus functions.

The new slide phone, LP3900, has a two-layer display and a mobile monitor screen. The handset is blue tooth enabled and supports high quality audiovisual functions. This model adopts multi-tasking functions enabling users enjoy games, SMS, video/photo capture and wireless internet service while listening to MP3 music.

The slick five-mega pixel handset, a super-slim handheld at just 18mm, features a digital camera, an auto focus CCD camera and a two-inch QVGA LCD screen that supports VGA-level video at 30 fps (frame per second). The model also features a strobe flash, half-shutter and lens cover.

The 3-D game phone, SV360 / KV3600, is the first cell phone to be armed with a one million polygon/second graphic accelerator chip that processes data five times faster than currently available chips. This allows users to play games with more realistic 3-D graphics. The phone is also equipped with acceleration sensors to allow users to control the game by moving it up and down or left to right. To improve visual quality for gaming, this handset is equipped with a 2.2-inch LCD screen.

"The MP3 music phone, KP4400, has a multi-tasking feature; this allows users to receive or make phone calls and play games while listening to music. It also has 256MB memory for MP3 and a five-band equaliser, allowing it to connect to audio equipment," said Kim.

The LG 410 series is designed like a trendy European sports car and features a sensor that can measure blood-alcohol levels. The model also features enhanced multimedia features such as a 1.3 mega-pixel camera, TV remote control functions, video recording and playback, MMS and MP3 functions. The handset, designed in conjunction with a sports-car company in the Milan Design Center, simulates live engine noises when making phone calls.

"With these new models, LG is consolidating its reputation as a technology innovator. We have manufactured the world's first PTV (Push-To-View) technology where multiple users share live video in real time, the world's first DMB handset, the first diabetes (health care) handset, the first synchronous/asynchronous combined 3G handset, the slimmest CDMA handset, the first IS-95B wireless date handset and the first CDMA digital handset," added Kim.

LG has consistently won international design recognition such as the IF Design Award, the Reddot Design Award and the Ergonomic Design Award annually since 2001.