But is this always the case? A recent survey from California-based automotive marketing and consulting firm Strategic Vision has proven that General Motors (GM) has certainly been listening.
GM led all major automakers in the Total Quality Study, with six vehicles earning top honors in their respective categories. The survey, which covers the emotional side of buying, owning and driving a new car, polled more than 40,000 buyers who purchased their 2005 vehicles in October and November of 2004.
"We are very pleased that these same vehicles that are receiving high accolades in the US are so popular in the region," said Terry Johnsson, managing director of GM Middle East. "Vehicles such as the Cadillac Escalade, HUMMER H2 and GMC Sierra reflect the strength of the GM SUV offer; a unique combination of luxury, performance and intelligent technology that has proven hard to beat."
Models that are popular among Middle East customers, such as luxury SUVs Cadillac Escalade and Hummer H2, the iconic Chevrolet Corvette, and the heavy-duty GMC Sierra ruled their respective segments. Other winners include the Pontiac G6 of Oprah Winfrey fame, which beat out its medium-car rivals, including the best-selling Toyota Camry, and the Buick Rainier medium SUV.
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GM excels in recent quality survey
- United Arab Emirates: Thursday, June 16 - 2005 at 10:22
- PRESS RELEASE
It sounds so simple: build cars that people want to drive, listen to what your customers want in a car.
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About GMGeneral Motors, the world's largest vehicle manufacturer, was founded in 1908 and has been the global automotive sales leader since 1931. GM today employs about 324,000 people around the world. It has manufacturing operations in 32 countries and its vehicles are sold in 200 countries. In 2004, GM sold nearly 9 million cars and trucks globally, up 4 percent from the previous year, and the second-highest total in the company's history. GM's global headquarters are in Detroit.
GM has been operating in the Middle East since the early 1940s. GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen.
In 2004, GM sold around 89,000 vehicles in the Middle East, representing a 55 percent increase over figures recorded in 2003, and the company continues to introduce pioneering programs in the region.
For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350
Posted by Christine H. Andersen, Assistant News EditorThursday, June 16 - 2005 at 10:22 UAE local time (GMT+4)
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