Mobile phone giant extends footprint in Saudi Arabia with world's largest Nokia concept store

The Riyadh Concept Store was officially opened by Nokia's General Manager for Middle East and North Africa, Eddie Maalouf, joining its companion stores in Jeddah and Khobar.

"Saudi Arabia is an important market for all companies in the Middle East and this week's activities will help support our ambitions for the kingdom," said Eddie Maalouf, General Manager, Nokia Middle East and North Africa. "Our strategy is to become as close to the consumer as possible, to provide the highest end-to-end level of service and quality throughout the shopping experience."

The layout and design of the the three stores follows the same pattern as Nokia concept stores around the world to guarantee an easy and informative shopping experience. With a simple-to-navigate setup, large uncluttered windows, open doorways and low-glare lighting, the store provides a relaxed and satisfying customer experience. The high-tech display terminals and dedicated areas for Imaging, Smart, Multimedia, Business and Entry phones make it easy for the public to keep up to date on the latest technologies and trends in the mobile industry. The Riyadh store measures approximately 230 square meters.

"Nokia's concept store strategy is to provide consumers with a three-dimensional experience with the Nokia brand. We do this with great care to design all elements of the retail outlet with great attention to detail. Our aim is to create a unique and holistic shopping experience for our customers," said Eddie Maalouf.

Skilled sales personnel provide demonstrations of the latest mobile wireless phone capabilities and offer expert customer service to new and returning customers looking to buy, maintain or enhance their phones. Customers also will find the latest Nokia enhancements, branded clothing and bags, ring tones, graphics, games and software.